
Amid the crowded UK insurance market, the FCA’s latest value report highlights a clear standout: health cash plans. They return more of customers’ premiums through claims than any other UK insurance product. Yet, as Paycare’s CEO Ant Burns highlights, their true value extends far beyond the numbers.
UK businesses are facing pressures like never before. Leaders are juggling multiple priorities – driving productivity, managing costs, supporting employee wellbeing, and cultivating a workplace culture that attracts and retains talent. Employers have long provided insurance to safeguard their teams, but they now face a new challenge – viewing insurance not just as protection, but as a tool that delivers tangible value. Increasingly, forward-thinking companies are treating insurance as a strategic investment – one that delivers measurable returns for employees, enhances workplace culture, and strengthens the wider business.
Yet faced with such a crowded insurance market – from personal accident and critical illness to dental and private medical insurance – it’s not always easy for employers to know where their money is best spent. Increasingly though, the evidence points to one clear winner – Health Cash Plans (HCPs). According to the Financial Conduct Authority’s most recent value report, customers receive higher claim returns from these policies than from any other UK insurance offering. But as Paycare’s CEO, Ant Burns, explains, the true value of Health Cash Plans goes far beyond the numbers…
“Unlike other types of insurance, such as travel or personal accident cover, that are largely reactive (covering costs only when something goes wrong), Health Cash Plans support employees’ everyday healthcare needs. They provide access to routine dental check-ups, optical appointments, physiotherapy, and a whole range of other treatments that keep people healthy, engaged, and performing at their best.
A well-designed Health Cash Plan is built with prevention in mind, helping to limit long-term absence, which can be particularly damaging for SMEs. It’s essentially the ‘Swiss Army knife’ of employee benefits – affordable, versatile, and always evolving. A good provider continually refines their product to suit changing needs and supplies communication tools to enhance engagement across the business.
SMEs, in particular, may not have the resource or internal expertise to keep pace with the fast-moving world of employee benefits and wellbeing. That’s where a strong Health Cash Plan partner can add real value – by providing an all-in-one, proactive solution that supports both employees and the business directly. The right plan not only removes the administrative burden from business leaders but also empowers employees to spot and address minor health issues before they escalate.
Minor health concerns may seem insignificant, but they quickly add up – costing UK businesses billions of pounds in lost productivity each year. By enabling employees to access preventive care early, Health Cash Plans help to reduce absence, maintain productivity, and foster a workforce that’s attentive, motivated, and fully engaged.
A Health Cash Plan can also support a company directly when embedded within business processes. For example, the cost of DSE eye tests is covered as standard, GP access is provided (reducing time off work) and, from a duty of care perspective, independent professional mental health support is included in many plans. If an organisation also offers Private Medical Insurance (PMI), many Health Cash Plans allow for the PMI excess to be reclaimed, further extending value. Some plans even include personal accident cover as standard, strengthening protection across the board.
For SMEs, the financial benefits are hard to ignore. Budgets are often tight, and every pound must deliver measurable impact. Yet despite their broad coverage, Health Cash Plans are remarkably affordable, with many starting from as little as £4–£5 per employee per month. This affordability makes them an accessible, high-impact way to demonstrate care, enhance retention, and deliver everyday value to employees without significant costs.
Investing in employee health doesn’t just pay off internally. It also strengthens a company’s external reputation – showcasing responsibility, trustworthiness, and a genuine commitment to its people.
Organisations that place employee wellbeing at the heart of their strategy will be the most resilient in the evolving UK business landscape. For SMEs navigating tight budgets, talent retention challenges, and rising expectations around corporate responsibility, Health Cash Plans offer a smart, effective solution. They allow businesses to invest in their people in meaningful ways, turning everyday health support into a strategic advantage. By adopting Health Cash Plans, UK businesses can build healthier, more engaged teams while achieving returns that go far beyond the policy itself – benefitting employees, the organisation, and the wider community.”
Paycare supports the health and happiness of the UK through a range of Health Cash Plans designed to ease financial pressure and promote a proactive approach to wellbeing, with options available for both individuals and organisations. As a not-for-profit, Paycare invests back into its communities– meaning Policyholders are positively impacting themselves, their families, and wider society too. Visit www.paycare.org to find out more.

