Close Menu
  • News
  • Home
  • In Profile
  • Finance
  • Legal
  • Technology
  • Events
  • Features
  • Wellbeing & Mental Health
  • Marketing
  • HR & Recruitment
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
X (Twitter) LinkedIn YouTube
Trending
  • ChatControl is an Invasion of Our Digital Living Spaces
  • European Businesses Facing Increased Costs Due To Supply Chain Disruption
  • New measures to tackle fraud come into effect
  • Dementia Advocate Shares Tips For Supporting People With Dementia When Flying
  • SME Today talks to Sa’ed Anabtawi, Product Director, WOLF
  • The Truth Behind ‘Sickies’
  • Five ways to monetise your business EV chargers
  • New book on conquering fear of public speaking
X (Twitter) LinkedIn YouTube
SME Today
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
  • News
  • Home
  • In Profile
  • Finance
  • Legal
  • Technology
  • Events
  • Features
  • Wellbeing
  • Marketing
  • HR & Recruitment
SME Today
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
  • Twitter
  • LinkedIn
  • YouTube
  • RSS
You are at:Home»News»GoCompare co-founder joins Welsh creative agency
Cardiff-based creative agency Toward announces the addition of Kevin Hughes, co-founder and former chief finance and marketing officer of GoCompare

GoCompare co-founder joins Welsh creative agency

0
Posted By sme-admin on January 19, 2024 News

Cardiff-based creative agency Toward announces the addition of Kevin Hughes, co-founder and former chief finance and marketing officer of GoCompare, to its leadership team as a Non-Executive Director. Kevin’s appointment stands as a pivotal moment for Toward’s trajectory, following the successful rebrand from well-known agency, Bluegg and the kickstart of an ambitious growth strategy.

While Toward has been successfully led by founders Mike Jordan and Tom Lloyd for the past two decades, the collaboration with Kevin Hughes marks a significant step forward. The agency is now aiming to become the first and best choice for businesses located within Wales and the southwest of England for strategic creative services.

Kevin Hughes, renowned for his instrumental role in growing Confused.com into a billion-pound company and co-founding GoCompare.com, brings a wealth of experience to Toward. In his role as Non-Executive Director, Kevin will lend his expertise to mentor and advise the team, offering guidance to the directors as they embrace the challenge of their new ambition.

Kevin said: “I’ve always loved working with leaders who truly aspire and have ambitions to grow and be successful; both Tom and Mike have that in abundance. I’ve known of the reputation that Toward (formerly Bluegg) carried and through other ventures have experienced their expertise first hand. My only regret is that I didn’t know of them during my GoCompare days, when on most occasions, our default was to speak to London based agencies.

“It’s an exciting time for both the agency and myself and I’m delighted to be part of this project. Today, I want local founders, CEOs, and marketing directors across Wales and beyond to add a talented local agency, of the quality you’d expect from a London alternative to their pitch lists. Don’t go on autopilot like I did years ago, and think you need London for the best creative services.”

Kevin continued: “I met Mike several times at events, and the spark for ambitious growth was evident in him. The role I now play relies on my ability to guide them, helping to put in structures and processes that many creative agencies tend to disregard. We’ve already outlined a strategy and started making very positive changes together. The team has touched so many businesses over the years and there’s so much more to come.”

Mike said of Kevin’s appointment: “We’re delighted that Kevin agreed to join us as a Non-Exec Director. His credentials speak for themselves, and his approach with us has been nothing short of inspiring. Tom and I have built a great business over the last 20 years but the timing of this was perfect having used our own rebrand as a catalyst. We knew that we needed expertise to push us further. Kevin has opened our eyes beyond belief, and we can’t wait for the next phase of Toward.”

Tom added: “Already in the short space of time working with Kevin, small changes have already made a big difference to how we work. We’ve grown in confidence, and as owners of the business, we’re now running things much differently, being much more transparent and inviting about everything with our team, from financials to new opportunities. Ultimately, we want to see growth, increased sales, larger profits, more services offered, and new partnerships flourish for the benefit of both existing and prospective clients.”

Toward is a UK based strategic branding and digital agency that helps ambitious clients grow their businesses. Most recently Toward won contracts with global medical company Frontier Medical Group, international construction products manufacturer Catnic, and luxury hotel group The Celtic Collection.

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Dementia Advocate Shares Tips For Supporting People With Dementia When Flying

Are you flying blind on your most important business decisions?

OneMetric forms strategic partnership with RevOps expert to drive UK growth

Comments are closed.

Follow SME Today on Linkedin and share all the topics you find interesting

The Newsletter

Join our mailing list for the best SME stories, handpicked and delivered direct to your inbox every two weeks!

Sign Up
Personal Pension offer
Events Calendar
    • Marketing
    August 29, 2025

    OneMetric forms strategic partnership with RevOps expert to drive UK growth

    August 28, 2025

    The Seven Phases of Festive Shopping and How to Target within Each Effectively

    • Finance
    September 3, 2025

    Five ways to monetise your business EV chargers

    September 1, 2025

    Are you flying blind on your most important business decisions?

    • People
    August 14, 2025

    A Life Worth Saving – A Tribute to Dame Stephanie Shirley CH, 1933–2025

    August 12, 2025

    Finance Director Returns As Judge For National Business Awards

    • Health & Safety
    September 2, 2025

    1 in 3 employees anxious about lack of first aiders at work

    July 1, 2025

    Temperatures Soaring: Is Your Workplace Becoming Unsafe?

    • Events
    July 22, 2025

    South West Expo Delivers Outstanding Event at Swindon’s STEAM Museum

    July 4, 2025

    £20k grant for female-founded SME up for grabs

    • Community
    July 11, 2025

    Building community, one cause at a time

    June 23, 2025

    Celebrating One Year In Fairford Supporting The Community

    • Food & Drink
    August 22, 2025

    How to get stocked by major retailers as an SME

    July 18, 2025

    Warning to Small Businesses Over New Food Waste Regulations

    • Books
    September 3, 2025

    New book on conquering fear of public speaking

    August 7, 2025

    Learning to Leave a Legacy in Business

    About

    SME Today is published by the same team who deliver The Great British Expos’. We have been organising various corporate events for the last 10 years, with a strong track record of producing well managed and attended business events across the UK.

    Join Our Mailing List

    Receive the latest news and updates from SMEToday.
    Read our Latest Newsletter:


    Sign Up
    X (Twitter) YouTube LinkedIn
    Categories
    • Books
    • Community & Charity
    • Education and Training
    • Environment
    • Events
    • Features
    • Finance
    • Food and Drink
    • Health & Safety
    • HR & Recruitment
    • In Profile
    • Legal
    • Marketing
    • News
    • People
    • Property & Development
    • Sponsored Content
    • Technology
    • Transport & Tourism
    • Wellbeing & Mental Health
    • ABOUT SME TODAY: THE GO TO RESOURCE FOR UK BUSINESSES
    • Editorial Submission Guidelines
    • Privacy
    • Contact
    Copyright © 2025 SME Today.
    • ABOUT SME TODAY: THE GO TO RESOURCE FOR UK BUSINESSES
    • Editorial Submission Guidelines
    • Privacy
    • Contact

    Type above and press Enter to search. Press Esc to cancel.