March 2022: London-based retailer agnostic mobile app Slip announces its £750k pre-seed fundraise to revolutionise the retail experience for both consumers and retailers ahead of its summer launch.
Founded in 2021 by Tash Grossman and Eddy Herman, Slip aims to innovate and simplify the retail experience 
for customers by allowing its users to receive digital receipts via QR codes, view and manage their omnichannel spending and receive exclusive discount offers and personalised content based on their buying habits. The software behind the app sets out to support retailers by providing powerful data and insights around consumer trends at the product level. With sustainability at its core, the company aims to eliminate harmful non-recyclable receipts.
The company is backed by renowned retail experts with its advisory team having over a century of retail and IT experience at companies including Sainsbury’s, IBM, House of Fraser, Accenture, FARFETCH, John Lewis, Harrods and Arsenal FC.
As a graduate of the Founder Institute Accelerator Programme, Grossman brings her previous experience of management consulting where she successfully advised some of the world’s most innovative and influential retail and financial organisations, specialising in technology strategy. Leading on product development, Herman brings software and security experience, working for world-leading technology firms such as Darktrace and The Hut Group.
Slip received financial support from established individuals and companies in the retail tech and start-up space. Notable investors include Haatch Ventures, SyndicateRoom’s Super Angel fund, as well as angel investors from Alma Angels – an inclusive organisation of angel investors which sets out to actively invest in and support female founders who are building companies on a global scale.
Fred Soneya, Co-founder & Partner at Haatch Ventures said: “Slip has created a frictionless experience for retailers and their customers which allows retailers to capture in-store data, with an app for customers’ digital receipts. With our background in retail and e-commerce, we are brilliantly placed to provide hands-on support to Slip. We are thrilled to be backing Tash and Eddy at the start of their growth journey and very much look forward to working with them.”
The proceeds will be used to support all areas of product development ahead of the app’s official launch in the summer. Funding will also be used for the continued growth of the company.