Helloprint recently conducted a survey for 1000 office workers to determine whether business cards and face-to-face networking are still relevant in a more digital and remote-led office workforce.
This is what the survey revealed:
- 70% of office workers are keen to begin face-to-face networking again post-covid
- 55% of people think it’s a good idea to have your pronouns on your business card
- 48% of people think printing a phonetic pronunciation of your name onto a business card is professional
- 40% of people think its professional to begin putting your vaccination status on a business card
The survey found out that 70% of office workers are keen to begin face-to-face networking again post-covid. Conference and business events breed several opportunities for business-to-business marketing and linking with the right consumers – and 76% of respondents agreed that they take these events as an opportunity to network.
It was found that 42% of men and 40% of women find it empowering to hand out a business card in this environment.
The future of business cards
55% of people think it’s a good idea to have pronouns on your business card. Popular social media websites such as Instagram create a new setting that displays your pronouns next to your name. Informing people of them publicly is more widely accepted in 2021.
It was also found that 48% of people think printing a phonetic pronunciation of your name onto a business card is a great way of aiding B2B communication. Websites like LinkedIn have incorporated this feature where users can record themselves pronouncing their name, so it prepares others before speaking with them.
Much like CVs in 2021, 40% of people think it’s professional to begin putting your vaccination status on a business card.
66% of people said they would like to see a photo of the individual on a business card.
Survey was conducted by Helloprint: https://www.helloprint.co.uk/blog/business-cards-in-2021/