Thinking Hat Media, in collaboration with A City Law Firm and Asiarath, has announced an exclusive three-day scale-up programme designed for ambitious founders eager to establish a presence in the UAE’s vibrant and dynamic business ecosystem. The programme, set to take place in Dubai from 19-21 February 2025, offers an unparalleled opportunity for entrepreneurs to fast-track their expansion into the MENA region.

This immersive scale-up expedition is a gateway to the UAE’s thriving innovation hubs and entrepreneurial networks. Highlights of the programme include:

• Exclusive site visits to the Dubai Silicon Oasis and the DIFC Innovation Hub, providing insights into the region’s advanced technological and financial landscapes.
• Expert-led workshops covering global communications strategies, legal and corporate frameworks in Dubai, and cultural nuances essential for doing business in the UAE.
• Networking and partnership opportunities with leading stakeholders, investors, and business leaders.
• Investor Meetings: Gain direct access to top-tier VCs and angel investors focused on the MENA region.
• Panel Discussions: Engage with leading entrepreneurs and experts from Dubai Future Foundation, Asiarath, and other key organisations.
• Live Pitch Sessions: Showcase your business to potential investors and government stakeholders.

The UAE’s appeal for Britain-based founders is undeniable. While the UK, and particularly London, has long been a hub for innovation and creativity, today’s challenging economic climate has driven entrepreneurs to explore new opportunities. The UAE, with its rich resources, forward-thinking policies, and strategic location, presents an exciting landscape for growth.

Thinking Hat Media, alongside trusted UAE-based partner Seven Media, will deliver a masterclass in Global Communications Strategy, equipping attendees with the tools to:

• Build effective communication frameworks tailored to the MENA region.
• Engage confidently with local stakeholders, journalists, and investors.
• Navigate cultural sensitivities with authenticity and precision.

Emma Heley, Co-Founder and Managing Director of Thinking Hat Media, commented: “Having helped founders tell their stories for over a decade through press and owned channels, and watching them succeed in the MENA region, we understand that this journey is about much more than media. It’s about equipping businesses with the tools to communicate effectively, embrace cultural nuances, and build meaningful relationships with stakeholders, journalists, and investors. We’re excited to help founders unlock their potential in this dynamic market.”

Sharan Sunner, Managing Director at Seven Media, commented: “Being a homegrown agency, which launched in the UAE 15 years ago, Seven knows better than anyone how crucial it is to understand local market dynamics for success. The UAE is a hugely nuanced market and as entrepreneurs look to establish their brands in the region, expert local strategic counsel on communications is paramount.” 

The programme also includes:

• VIP Networking Reception at the Burj Khalifa Business Lounge, offering exclusive access to UAE ecosystem leaders in a luxurious setting.
• Mixer Event at Grosvenor House to foster connections with local entrepreneurs, investors, and alumni of Dubai’s Area 2071.
• Cultural Experiences, such as a traditional Emirati dinner at Al Fahidi Historical District, enhancing understanding of the local culture.

Why Dubai?

Dubai’s strategic location provides access to over 3 billion consumers across the Middle East, Africa, and South Asia. As a leading global innovation hub, it boasts a dynamic startup ecosystem, 100% foreign entity ownership, and a favourable tax and business environment. With initiatives like Area 2071, Dubai Future Foundation, and Dubai Chamber of Digital Economy, the city provides unmatched resources for scale-up ventures. The UAE’s position as the third-largest recipient of FDI in 2023, with over $1.6 billion raised in VC funds, underscores its appeal for investors and entrepreneurs alike.

The programme features an impressive roster of partners, including Google, Dubai Economy and Tourism, Dubai Future District Fund, Dubai Chamber, Dubai Future Foundation, and Dubai World Trade Centre, ensuring attendees have access to the best resources and expertise the UAE has to offer.

How to Join

Registration for the UAE Scale-Up Expedition is now open. The programme fee is £2500, which includes all workshops, networking events, and local transportation. Flights and accommodation can be booked separately, with special rates available through our travel partner. To secure your spot, visit the website HERE.