As of July 2024, Meta has implemented its “AI Studio” tool on Instagram, allowing creators to develop AI chatbot versions of themselves or on behalf of their companies.

The development, which is predicted to become the most used AI assistant in the world by the end of 2024, aims to enable businesses, influencers, and creators to interact with their followers on a more enhanced scale.

Christoph C. Cemper, an AI expert on behalf of AIPRM, provided his insight on how AI chatbots can boost your brands engagement, customer interaction, and strengthen your social media presence.

1. Enhance customer interaction

64% of business owners believe AI has the potential to improve customer relationships, indicating a positive outlook on the role of AI towards customers.

Businesses and influencers with large followings can get many customer queries through at once, so it can be difficult to respond to them all in a timely manner. Instagrams AI chatbot can assist with this issue by being able to provide a quick-time response to customer questions, complaints or orders faster than even humans, which will allow customers to want to return to your brand, increasing loyalty between brand and consumer.

Not only this, having an AI chatbot to assist on social platforms can also break the language barrier faced by multi-country companies.  Whereas any issues or questions asked by the customer previously may have been lost in translation, now businesses can more effectively reach an international customer base by offering more fluent, multi-lingual support.

2. More personalised messaging

Salesforce reported that your online conversion rate can improve by almost 8% when you include personalised consumer experiences.

By leveraging the data collected by AI chatbots on social media to analyse past user behaviour, they can offer personalised discounts, product recommendations and content to fit your audience. AI bots can then craft messages that resonate with individual customers’ needs, such as birthday messages, seasonal offers and more – which will encourage them to return to buy again and again.

Already, several forward-thinking brands are tapping into AI chatbot technology to enhance their online presence. Popular subscription brand, HelloFresh launched its AI bot ‘Freddy’ to help manage surveys and quizzes, send automated deals and suggest recipes. With this they were able to reduce their response time with customers by 76%, and boost incoming messages by 47%.

3. Harnessing customer reviews

According to recent studies, up to 98% of consumers read reviews before making a purchase – and they tend to trust companies with a higher volume of reviews. Harnessing Instagram’s AI chatbot when someone has made a purchase to send a request for a review is a great way of not only gathering customer insights, but making sure reviews are in place for any future buyers looking at your products.

With plenty of reviews in place, conversion rates can increase by a whopping 190% on lower priced products, and 380% at the higher end of the scale.

4. Increased revenues through AI shopping

Recent studies report that customers using live chats are three times more likely to buy. Not only that, but AI chatbots also lead to a 48% increase in revenue per chat hour.

Instagram AI chatbots are integrating seamlessly with the platform’s shopping features to increase companies revenue through social platforms, letting users ask questions, browse products and complete purchases through the app. An easy, interactive shopping process eliminates the need for users to navigate between multiple pesky tabs, making customers want to return again for a smooth shopping process.

5. Making ads interactive

Even direct advertising is being revolutionised by AI, as rather than relying solely on traditional static display ads to boost engagement, many companies are incorporating interactive chatbot experiences directly into their ad strategies. These allow potential customers to ask questions and receive instant responses, all within the ad itself.

Combining conversational AI technology with display ads is a surefire way to boost engagement rates – Emirates Airlines experienced an 87% increase in engagement from consumers that saw chatbot ads, versus those that saw a standard display ad.