New package of measures and ‘Better Health‘ campaign announced to help people lose weight.
Obesity is one of the biggest health crises the country faces. Almost two-thirds (63%) of adults in England are overweight or living with obesity – and 1 in 3 children leave primary school overweight or obese, with obesity-related illnesses costing the NHS £6 billion a year.
The urgency of tackling the obesity time bomb has been brought to the fore by evidence of the link to an increased risk from COVID-19.
Living with excess weight puts people at greater risk of serious illness or death from COVID-19, with risk growing substantially as body mass index (BMI) increases. Nearly 8% of critically ill patients with COVID-19 in intensive care units have been morbidly obese, compared with 2.9% of the general population.
As the government continues to respond to this unprecedented global pandemic, ministers set out a comprehensive package of measures to help people take control of their own future by losing weight, getting active and adopting a healthier lifestyle.
Rather than focusing primarily on childhood obesity, the strategy represents a new focus on empowering adults to lose weight as well.
This plan is being launched alongside an exciting new ‘Better Health’ campaign, led by Public Health England (PHE), which will call on people to embrace a healthier lifestyle and to lose weight if they need to, supported by a range of evidence-based tools and apps providing advice on how to reduce the waistline.
- Ban on TV and online adverts for food high in fat, sugar and salt before 9pm
- End of deals like ‘buy one get one free’ on unhealthy food high in salt, sugar and fat
- Calories to be displayed on menus to help people make healthier choices when eating out – while alcoholic drinks could soon have to list hidden ‘liquid calories’
- New campaign to help people lose weight, get active and eat better after COVID-19 ‘wake-up call’