Close Menu
  • News
  • Home
  • In Profile
  • Finance
  • Legal
  • Technology
  • Events
  • Features
  • Wellbeing & Mental Health
  • Marketing
  • HR & Recruitment
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
X (Twitter) LinkedIn YouTube
Trending
  • Finance Founder Celebrates Business Milestone With Advice For Entrepreneurs
  • Fast fashion giant Shein accused of “dark marketing” – what does it mean for businesses?
  • Why GDP Growth Isn’t the Full Story for UK Businesses
  • Windsor Expo Wows: A Showcase of Success, Innovation, and Local Business!
  • Women aren’t risk-averse, they’re risk smart
  • “The Art of Difficult Conversations” Webinar
  • How data is transforming the fabric of SME lending
  • An interview with Dr. Jo Salter MBE: The RAF’s first female fast jet pilot.
X (Twitter) LinkedIn YouTube
SME Today
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
  • News
  • Home
  • In Profile
  • Finance
  • Legal
  • Technology
  • Events
  • Features
  • Wellbeing
  • Marketing
  • HR & Recruitment
SME Today
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
  • Twitter
  • LinkedIn
  • YouTube
  • RSS
You are at:Home»News»Ten Tips For International Design Day
Zara Weston

Ten Tips For International Design Day

0
Posted By sme-admin on April 27, 2021 News

Today is International Design Day and designer Zara Weston is sharing some tips for business owners who are considering upgrading their ‘look & feel’. Zara heads up the Bristol office of creative design agency Hamilton-Brown which also has an office in London.

“This day is an opportunity to recognise the value of design and its capacity for change in the world,” Zara said. “The team at Hamilton-Brown believe this is to be true and we always work holistically with a client to create an authentic design which effectively communicates their brand, ethics and purpose.”

Zara stated the problem with many businesses is they undervalue the worth of good design and it’s often an ‘after thought’. She believes great design is all about first impressions, brand confidence and it creates a shop window to a business’s product or service.

“Great design makes a business stand out and it evokes an emotional response – then that also means poor design also has a negative emotional effect. Poor design drives potential business away– people simply avoid engaging if they cannot relate to your website or brand.”

Zara, who has been a design specialist for the last 15 years trained in design at Bridgwater College in Somerset as well as completing two degrees in graphic design at the University of the Arts London, has come up with ten ways to embrace great design effectively in business.

Organise – know your business and what it is you want to communicate, focus on objectives, understand your target market, consider key messages and your ‘point of difference’. A lot of time and money can be saved further down the line by getting the brief right at the beginning.

Choose the right platforms – the pandemic has changed the way we communicate with staff, clients, and potential clients. Do you need a website? Do you need a more sophisticated website? Are your presentation tools up to scratch?

Security – something all businesses need to take seriously, now more than ever. Hamilton-Brown is currently going through the ISO27001 Accreditation process with a view to achieving status by end-Q3 2021. Is your business secure?

Branding – is your brand up to date? Do you have brand guidelines, and do you have the basic marketing assets to use immediately?

Design and artwork – design needs to look exceptional, creative, engaging and up to date. It can take diagrams and graphs to the next level.

Content – wording across all of your marketing should clearly tell visitors what it is you do and what your company stands for. However, it needs to do more than that. It should tell your stories both in words and through your company’s design.

Photography – invest in up-to-date photos of your team and strong product photography.

Video and animation – both engage powerfully with your target audience, grabs their attention and animation can be a cost-effective solution to video. Alternatively invest in video and if budget allows both.

Social media – helps us all to stay connected, it drives traffic and interest between your social media streams and your website. It makes your business visible and is an opportunity to organically and consistently share the design which speaks your business ethics.

Maintenance – often forgotten, until things go wrong. All websites need to be maintained in a constantly evolving digital space.

Hamilton-Brown is a dynamic and creative design agency offering a full suite of support to ambitious companies across the UK. With offices in Bristol and London, the company was created in 2000 and has worked with businesses including BDO, Osborne Clarke, CBRE, BNP Paribas, Grant Thornton, Cushman & Wakefield, Korn Ferry, and Investec Bank.

For more information visit:
https://hamilton-brown.com

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Windsor Expo Wows: A Showcase of Success, Innovation, and Local Business!

Whistleblowing and the Cost of Silence: Why SMEs Must Have Policies in Place

Entrepreneurs Circle Makes £5M move with 15,000 sq ft HQ acquisition

Comments are closed.

Follow SME Today on Linkedin and share all the topics you find interesting
Get £100 of free trades - ii trading account

The Newsletter

Join our mailing list for the best SME stories, handpicked and delivered direct to your inbox every two weeks!

Sign Up
Events Calendar
    • Marketing
    June 20, 2025

    Fast fashion giant Shein accused of “dark marketing” – what does it mean for businesses?

    June 16, 2025

    “My business almost died, twice – here’s how I saved it”

    • Finance
    June 20, 2025

    Finance Founder Celebrates Business Milestone With Advice For Entrepreneurs

    June 20, 2025

    Why GDP Growth Isn’t the Full Story for UK Businesses

    • Health & Safety
    January 29, 2025

    UK takeaways guilty of shocking hygiene failures:

    December 18, 2024

    Comment on Covid Corruption Commissioner Investigation

    • Events
    June 19, 2025

    Windsor Expo Wows: A Showcase of Success, Innovation, and Local Business!

    May 27, 2025

    Jose Ucar Confirmed for Leadership Live 2025 Speaker Line-Up

    • Community
    June 2, 2025

    National Charity Accelerates Children’s Reading Through New Corporate Partnership

    May 14, 2025

    Social care experts launch an online marketplace to disrupt a sector in crisis.

    • Food & Drink
    June 16, 2025

    Hospitality industry risks collapse

    June 4, 2025

    Creative Nature Launches Its First-Ever Kids’ Snack Bar Range in Tesco Nationwide

    • Books
    April 24, 2025

    Values-Driven Professionalism: A Path to Client Loyalty

    December 2, 2024

    Banish the banshee boss: how to lead without fear – addressing the issue of fear-based management and how NOT to be this manager

    About

    SME Today is published by the same team who deliver The Great British Expos’. We have been organising various corporate events for the last 10 years, with a strong track record of producing well managed and attended business events across the UK.

    Join Our Mailing List

    Receive the latest news and updates from SMEToday.
    Read our Latest Newsletter:


    Sign Up
    X (Twitter) YouTube LinkedIn
    Most Recent Posts
    June 20, 2025

    Finance Founder Celebrates Business Milestone With Advice For Entrepreneurs

    June 20, 2025

    Fast fashion giant Shein accused of “dark marketing” – what does it mean for businesses?

    June 20, 2025

    Why GDP Growth Isn’t the Full Story for UK Businesses

    June 19, 2025

    Windsor Expo Wows: A Showcase of Success, Innovation, and Local Business!

    June 19, 2025

    Women aren’t risk-averse, they’re risk smart

    Categories
    • Books
    • Community & Charity
    • Education and Training
    • Environment
    • Events
    • Features
    • Finance
    • Food and Drink
    • Health & Safety
    • HR & Recruitment
    • In Profile
    • Legal
    • Marketing
    • News
    • Property & Development
    • Sponsored Content
    • Technology
    • Transport & Tourism
    • Wellbeing & Mental Health

    Copyright © 2020 SME Today.

    • ABOUT SME TODAY: THE GO TO RESOURCE FOR UK BUSINESSES
    • Privacy
    • Contact
    Copyright © 2025 SME Today.
    • ABOUT SME TODAY: THE GO TO RESOURCE FOR UK BUSINESSES
    • Privacy
    • Contact

    Type above and press Enter to search. Press Esc to cancel.