Close Menu
  • News
  • Home
  • In Profile
  • Finance
  • Legal
  • Technology
  • Events
  • Features
  • Wellbeing & Mental Health
  • Marketing
  • HR & Recruitment
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
X (Twitter) LinkedIn YouTube
Trending
  • How Generative AI is Giving SMEs a Marketing Edge
  • £20k grant for female-founded SME up for grabs
  • Deploying fintech solutions to boost climate resilience for African farmers
  • An Interview with Alexandra Palt: A sustainability leader and L’Oréal’s CSO
  • How Three Small Businesses Are Winning Big With ERP
  • As Seen on BBC Panorama – Brad Burton to Headline The South West Expo in Swindon
  • New Industrial Strategy must spark growth and opportunity for small businesses
  • Selling a business: The steps too many owners miss
X (Twitter) LinkedIn YouTube
SME Today
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
  • News
  • Home
  • In Profile
  • Finance
  • Legal
  • Technology
  • Events
  • Features
  • Wellbeing
  • Marketing
  • HR & Recruitment
SME Today
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
  • Twitter
  • LinkedIn
  • YouTube
  • RSS
You are at:Home»News»UserTesting Introduces Test Templates to Help Companies Understand Changing Customer Perceptions Around Inflation
User testing

UserTesting Introduces Test Templates to Help Companies Understand Changing Customer Perceptions Around Inflation

0
Posted By sme-admin on July 18, 2022 Marketing, News

UserTesting (NYSE: USER), a leader in video-based human insight, has announced the availability of new test templates for the UserTesting® Human Insight Platform that enable companies to better understand their customers’ expectations, behaviours, and perceptions around inflation. UserTesting has designed test templates that help organisations adapt to changing economic trends by gathering customer perspectives quickly–and using the insights to make business and product decisions that keep customers loyal during an economic downturn.

According to recent McKinsey findings,  By collecting and understanding customer data and insights, companies can address their target customers’ needs to help maintain loyalty for the long term. Failing to do so, companies will leave opportunities on the table and risk losing customers due to poor experiences. UserTesting gives companies clarity into what their customers are thinking and expecting, which provides a distinct advantage over competitors that don’t take human insight into account.

This UserTesting template bundle is ideal for decision makers at consumer-focused companies and includes pre-built test plans that help them:

  • Understand how customers are changing their preferences, habits, and priorities in reaction to inflated market conditions
  • Bolster customer loyalty by understanding how customers hope companies will respond to inflation
  • Make confident decisions when repackaging a product or service by collecting proactive customer feedback on changes
  • Hear how customers will respond to changes in pricing due to inflation

User testingOrganisations can use UserTesting’s pre-built sample questions as-is or customise the templates to address their specific business needs. Capturing feedback can be done by leveraging the UserTesting first-party, opt-in network of contributors or directly from a company’s own network.

“There’s global uncertainty regarding inflation for consumers and businesses alike. Despite these challenges, businesses still need to create experiences that keep customers returning,” said Janelle Estes, Chief Insights Officer of UserTesting. “UserTesting helps companies uncover opportunities to create new and differentiating experiences, by knowing how their target audience feels at any given time. This allows companies to keep customers at the forefront of every decision and minimise the impact of inflation on the business.”

The new templates focused on consumer expectations around inflation add to the more than 100 pre-built testing templates available on the UserTesting Human Insight Platform.

To learn more, visit www.usertesting.com.

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

How Generative AI is Giving SMEs a Marketing Edge

£20k grant for female-founded SME up for grabs

Deploying fintech solutions to boost climate resilience for African farmers

Comments are closed.

Follow SME Today on Linkedin and share all the topics you find interesting
Get £100 of free trades - ii trading account

The Newsletter

Join our mailing list for the best SME stories, handpicked and delivered direct to your inbox every two weeks!

Sign Up
Events Calendar
    • Marketing
    July 4, 2025

    How Generative AI is Giving SMEs a Marketing Edge

    June 25, 2025

    From PLT to Twitter X: Business Branding Decisions That Backfired

    • Finance
    July 4, 2025

    £20k grant for female-founded SME up for grabs

    July 4, 2025

    Deploying fintech solutions to boost climate resilience for African farmers

    • Health & Safety
    July 1, 2025

    Temperatures Soaring: Is Your Workplace Becoming Unsafe?

    January 29, 2025

    UK takeaways guilty of shocking hygiene failures:

    • Events
    July 4, 2025

    £20k grant for female-founded SME up for grabs

    July 2, 2025

    As Seen on BBC Panorama – Brad Burton to Headline The South West Expo in Swindon

    • Community
    June 23, 2025

    Celebrating One Year In Fairford Supporting The Community

    June 2, 2025

    National Charity Accelerates Children’s Reading Through New Corporate Partnership

    • Food & Drink
    June 23, 2025

    England Cricket Captain, Ben Stokes OBE, takes a stake in Spencer Matthews’ alcohol-free spirits brand, CleanCo

    June 16, 2025

    Hospitality industry risks collapse

    • Books
    April 24, 2025

    Values-Driven Professionalism: A Path to Client Loyalty

    December 2, 2024

    Banish the banshee boss: how to lead without fear – addressing the issue of fear-based management and how NOT to be this manager

    About

    SME Today is published by the same team who deliver The Great British Expos’. We have been organising various corporate events for the last 10 years, with a strong track record of producing well managed and attended business events across the UK.

    Join Our Mailing List

    Receive the latest news and updates from SMEToday.
    Read our Latest Newsletter:


    Sign Up
    X (Twitter) YouTube LinkedIn
    Most Recent Posts
    July 4, 2025

    How Generative AI is Giving SMEs a Marketing Edge

    July 4, 2025

    £20k grant for female-founded SME up for grabs

    July 4, 2025

    Deploying fintech solutions to boost climate resilience for African farmers

    July 3, 2025

    An Interview with Alexandra Palt: A sustainability leader and L’Oréal’s CSO

    July 3, 2025

    How Three Small Businesses Are Winning Big With ERP

    Categories
    • Books
    • Community & Charity
    • Education and Training
    • Environment
    • Events
    • Features
    • Finance
    • Food and Drink
    • Health & Safety
    • HR & Recruitment
    • In Profile
    • Legal
    • Marketing
    • News
    • Property & Development
    • Sponsored Content
    • Technology
    • Transport & Tourism
    • Wellbeing & Mental Health

    Copyright © 2020 SME Today.

    • ABOUT SME TODAY: THE GO TO RESOURCE FOR UK BUSINESSES
    • Privacy
    • Contact
    Copyright © 2025 SME Today.
    • ABOUT SME TODAY: THE GO TO RESOURCE FOR UK BUSINESSES
    • Privacy
    • Contact

    Type above and press Enter to search. Press Esc to cancel.