Launch Of AI Matchmaking Platform To Connect Companies And Charities


An AI matchmaking platform called ‘whatimpact’ has launched in order to connect companies and charities, and help implement CSR programmes in line with the new requirements in the Social Value Act (SVA).

The Procurement Policy Note that came into effect in January requires all companies that bid for public contracts to present a social value delivery plan and to report back on their social value impact, or risk losing their contract. As a result of the new procurement policy note, simply adding general corporate policies and corporate responsibility statements to a tender is no longer sufficient. Now, companies will need to deliver and evidence targeted social value improvements for the duration of the contract.

The end goal of the newly enhanced SVA is to deliver genuine social value through the government’s commercial activities. The UK government requests that all public contractors deliver social value on five key areas, which are split into eight specific policy outcomes including Covid-19 recovery, tackling economic inequality and fighting climate change. However, determining and evidencing social value is a time-consuming and confusing process for many companies, which is why whatimpact requires charities to report back to companies using their social impact reporting tool which is directly compatible with the eight outcomes and their specific award criteria.

whatimpact uses AI to match companies and grant-makers with charities and social enterprises in a strategic, efficient and transparent way. The platform matches organisations based on shared values, UN sustainable development goals (SDGs) and geographic needs across the country, so that companies can direct donations and skills to the organisations that need them most. Supporters (companies and grant-makers) can post resource offers (money, skills, product and service donations) on their public profile. Recipients (charities and social enterprises) can then apply for the resources they need. Both Supporter and Recipient profiles offer transparent data pulled from the Charity Commission, the OCSR, 360Giving and Companies House. whatimpact sets a new precedent in how Company Social Responsibility (CSR) and social value is established, managed, and reported on – all hosted on the whatimpact platform.

Ernst & Young is one of the first organisations to sign up to whatimpact’s platform and will offer a series of business clinics to charities and social enterprises grappling with business challenges. Based on research conducted with whatimpact on the most significant pain points facing organisations, Ernst & Young has developed clinics on managing finances, achieving scale and growth, and building resilience in times of uncertainty. Ernst & Young will also look to offer one-to-one coaching to help those involved continue to solve their business challenges.

Tiia Sammallahti, CEO and Founder of whatimpact said:
“We are here to help save time and money for both Supporters (companies and grant-makers) and Recipients (social enterprises and charities), ensuring that the most impactful causes and projects are delivered with maximum efficiency. This benefits society as a whole. whatimpact is a fully transparent marketplace where everyone has access to the site profiles and interactions. We not only help organisations match with each other but help them report and communicate their impact to the public and other stakeholders.”

Gavin Jordan, UK Financial Services Chief Operating Officer of Ernst & Young commented:
“EY has set an ambitious global target to positively impact one billion lives by 2030 through our Global Corporate Responsibility Programme, EY Ripples. By working with whatimpact, we hope our people across the UK will be able to use their professional skills to help more charities and social enterprises overcome some of the business challenges they face, enabling them to have an even greater impact on the people and communities they work with.”


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