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You are at:Home»News»UK SME brewery raises funds for Motor Neurone Disease research

UK SME brewery raises funds for Motor Neurone Disease research

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Posted By sme-admin on February 14, 2025 Community & Charity, News

When Cold Town Beer was founded in Edinburgh in 2017, its vision was to combine tradition and innovation, crafting small-batch artisan beers that honour Scotland’s rich brewing heritage while pushing the boundaries of modern brewing. Named after Edinburgh’s Calton Hill – historically known as “Caltoun” or “Cold Town” – this brewery quickly became a local favourite, celebrated for its commitment to quality, sustainability and community. Today, Cold Town Beer continues to create a meaningful impact, not only with its craft beer but also through initiatives such as Doddie Beir.

Honouring Doddie Weir with Doddie Beir

Doddie Beir is more than just a limited-edition lager. It’s a tribute to George Wilson “Doddie Weir” OBE, the rugby legend, who passed away from Motor Neurone Disease (MND) in 2022. With its smooth and crisp flavour, Doddie Beir aims to raise funds for the My Name’5 Doddie Foundation, which he founded in 2017 to advance MND research and provide support to individuals affected by the disease.

Every pint of Doddie Beir sold supports the foundation, helping to fund vital research into finding a cure for MND. Since its launch in 2020, Doddie Beir has enabled Cold Town Beer to donate over £15,000 to the foundation, with a commitment to contribute at least £11,000 more over the next two years.

A beer made with Doddie’s touch

“Doddie Beir is deeply personal to us,” explains Louise Maclean, Business Development Director at Signature Pub Group Ltd. “It was born out of a close friendship with Doddie and Nic Wood, owner of Signature Pub Group Ltd. We wanted to create a beer that felt true to him- light-hearted, fun and well-loved, just like Doddie himself.”

Doddie was actively involved in the beer’s development, ensuring it reflected his personal taste. “In 2019, we had the privilege of brewing this lager with Doddie himself. He wanted a beer that was less sweet, a little more bitter and crisp like a classic Pilsner,” Louise adds. “His fingerprints are all over Doddie Beir, and we’re proud to share it with rugby fans everywhere.”

Partnering with APC Edinburgh for seamless deliveries

In 2020, Cold Town Beer partnered with APC Edinburgh and The APC network to support the growing business and manage the increasing demand for reliable, secure deliveries of fragile, liquid products. This partnership has also been instrumental in the success of the Doddie Beir project, ensuring the beer is delivered in peak condition across Scotland and beyond.

“The APC and APC Edinburgh’s local approach and reliable overnight delivery service have been game changers for us,” Ben Wallace, Sales Consultant at Cold Town, shares. “As a craft brewery rooted in our community, we trust APC Edinburgh to handle our deliveries with care. Their local depot team has been incredibly supportive, ensuring every delivery arrives in perfect condition.”

Looking ahead

With Doddie Beir, Cold Town Beer is ready to make an even greater impact during the Six Nations tournament and beyond. “We’re excited to share this special beer with rugby fans across the UK and to continue supporting the incredible work of the My Name’5 Doddie Foundation,” Louise says.

Ailsa Hamilton, Sales Manager at APC Edinburgh said: “Partnering with Cold Town Beer on this meaningful project has been a privilege. We’re proud to support their mission and play a role in their efforts to support the My Name’5 Doddie Foundation. It’s inspiring to work alongside a company so committed to making a positive impact and we look forward to continuing this partnership as they grow and achieve even greater things.”

Find out more about Cold Town Beer here: https://coldtownbeer.com/ and APC Edinburgh here: https://www.apcedinburgh.com/

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