From 1 January 2023, new EU laws require all brands retailing in France and Italy to display recycling information on consumer product labels – in a bid to reduce waste and improve sustainability. Failure to comply could result in fines of up to 10% of turnover or other severe penalties. 

To meet this challenge, a new web app has been launched by UK-based tech company Buyerdock that enables brands to create 2D-QR codes that will help manufacturers to comply with the new regulations. 

These next-generation 2D-QR barcodes are powered by GS1 (the only authorised provider of unique Global Trade Item Numbers that are used to create barcodes) and allow brands to comply with the new EU laws. 

UK tech company Buyerdock’s web app enables brands to create new messaging and marketing opportunities through GS1-powered 2D-QR codes printed on-pack. These next-generation barcodes offer a range of extensive features that help businesses meet a wide range of complex needs by instantly connecting consumers to dynamic, real-time content at the scan of a smartphone. 

Any brand hosting product information on the Buyerdock app will have the ability to update or publish new messaging without having to alter the packaging of their products. This will enable them to meet the consumer and business needs of today, and rapidly adapt to those of tomorrow, through one easy, flexible and cost-effective solution. 

QR codes, powered by GS1 Digital Link, enable a wealth of opportunities for strengthening brand loyalty, ensuring compliance, reducing packaging costs and communicating important information in new and engaging ways.  

Jonathan Sparkes, CEO of Buyerdock, said: “Buyerdock is transforming the way brands deliver information on packaging. The use of 2D-QR codes will future-proof brands against a tide of incoming regulation – and ensure brand owners do not suffer heavy penalties for flouting new laws around sustainability. Through the ability to provide more information, it will also help to make product data transparent, accessible, easily updated, and safer for consumers – and create incredible opportunities for brands to engage with customers.”

Brands that sign up to Buyerdock will be able to get 2D-QR codes for free. To unlock the full capabilities of the web app that ensures compliance with local regulations, there is a charge of £1 per SKU per month. Each 2D-QR code can store the recycling information required digitally via a web app, instead of on the product, helping to reduce clutter and free up valuable real estate on packaging.

Key benefits include:

• Brands can quickly and easily comply with new laws and meet changing regulatory requirements across global markets – particularly recycling. 

• Manufacturers have the ability to forge direct relationships with customers through an array of digitally-stored information, including recycling, sustainability, nutrition, promotions, social media, certifications and more.

• Cost-effective for companies of all sizes – each product barcode is free with access to the web app from £1 per month.

• Reduced packaging costs – information can be stored and delivered digitally, reducing packaging, costs and environmental impact.

• Simplicity and efficiency – one interface for all communication requirements in all markets, which helps to reduce brand overheads.

• Easy access for customers via a QR code scan on a smartphone, with no app download or registration required.

• Delivers trusted information, including allergens and nutrition, which helps to make products more accessible for consumers.

Sparkes added: “We’re thrilled to launch this product at a time when brands need to stay one step ahead of new regulations, and customers demand more information about what they are buying. Our initial testing has shown that the sustainability and allergens tabs are the most clicked, which reveals how important this information is to consumers. The web app will help to build trust and transparency in an industry that is changing fast.”