To help marketing and sales teams hone their strategies, B2B lead generation agency Sopro have pulled together the latest statistics on the rising role of content in B2B lead generation. Content marketing trends in 2026: 61% of B2B marketers expected their organisation to increase investment in video Formats such as product explainers, customer stories, webinars, and short thought-leadership clips can all support lead generation. The difference between videos that work and videos that don’t usually comes down to usefulness. Regardless of the format, content needs to be useful, answer real buyer questions, and not just made because the format is popular. Almost…

Unique forecasting released by digital skills experts The Coders Guild predicts the UK’s NEET rate could return to post-financial crisis levels without urgent action. Britain could be on course for more than 1.25 million young people being outside education, employment or training (NEET) by 2030, according to new prediction-based data. The research projects the UK’s NEET rate could rise from 13.5% in early 2026 to around 16% by 2030, leaving between 1.2 million and 1.3 million young people aged 16 to 24 outside education, employment or training if current trends continue. The forecasts were developed by The Coders Guild using a bespoke…

Supplierverse co-founders Vishal Mishra and Himanshu Sharma say the goal is simple: make it easier for capable businesses to compete, and easier for buyers to find them. For a small business owner in the UK, winning a public sector contract can feel like trying to get into a room with no visible door. The skills are there. The price is fair. What’s often missing is a real way in. New research from Supplierverse, an Innovate UK backed tender bidding technology company, looks at why that happens, and more importantly, what can be done about it. Working with Brunel University of…

Insurance experts at Everywhen say Britain has entered what could be described as “The Great Digital Disruption” an era in which the greatest threats to business continuity are increasingly invisible, interconnected, and capable of bringing operations to a standstill in minutes. Whether it is a cloud platform outage, a payment system failure, a cyber incident, broadband disruption, or critical business software becoming unavailable, modern organisations have become dependent on digital infrastructure that underpins almost every aspect of daily operations. When one part of that ecosystem fails, the effects can spread rapidly. Retailers may be unable to process payments. Manufacturers can find…

Artificial intelligence is helping fraudsters create more convincing pension scams, making it increasingly important that employees know how to check whether a message or request is legitimate, according to workplace pension provider Penfold. Reported losses from pension fraud totalled £17.5 million in 2024. The average reported loss was around £34,000, according to The Pensions Regulator, showing the potential risk to people’s long-term financial security. While pension scams are nothing new, advances in artificial intelligence are making them more difficult to recognise. Fraudsters can now use AI to create convincing emails, clone websites and imitate trusted individuals, making traditional warning signs less reliable.…

Unique Group, global leaders in subsea technologies and engineering, has successfully delivered the engineering, survey and infrastructure systems supporting Vanguard, the first open-ocean subsea human habitat deployed in United States waters in more than 40 years. Developed by ocean engineering firm DEEP and installed on the seabed at Tennessee Reef within the Florida Keys National Marine Sanctuary, Vanguard is designed to enable crews of up to four aquanauts to live and work underwater during extended scientific and operational missions. The landmark project presented a complex subsea engineering challenge, creating infrastructure capable of supporting long-duration human habitation while operating safely within…

New Vitality research* has revealed that 52% of employees believe that their workplace health and wellbeing initiatives are little more than a ‘tick-box exercise’. This comes despite nearly two thirds of employees reporting their employers provides access to formal health wellbeing benefits and services (63%), health and wellbeing support tools such as apps, online resources and employee assistance programmes (65%), and training for things like stress management (64%). Yet despite this widespread offering, only 60% of employees believe their employer genuinely prioritises employee health and wellbeing, and just over half (57%) believe that the health and wellbeing support available to them actually matches their needs. 55% of employees also said they would like more personalised support and 61% said they would engage more if interventions were tailored to what they need. The results from Vitality’s…

Global instability is increasingly translating into local disruption for UK businesses, as security intelligence from Securitas shows risks once considered distant are now shaping day‑to‑day operations. Geopolitical tension, activist pressure, economic uncertainty and shifting public sentiment are converging in ways that are directly impacting sites, supply chains and workforces – often without clear triggers or immediate warning. Organisations are increasingly seeking strategic partners that can help them understand these evolving risks and translate insight into practical action. Analysis from Securitas’ Risk Intelligence indicates this shift has accelerated over the past year, with global developments now influencing operational risk at a…

Red Tape, Resource Misuse And Conflicting Goals Stops Social Businesses From Providing Sustainable Regional Value Social businesses are prevented from delivering sustainable regional value due to complex policies and unclear guidance from local authorities, unnecessary financial constraints, and resource misuse finds new research from Durham University Business School. The study provides a warning to policymakers that their interventions, or lack thereof, are actively damaging the capabilities of social businesses to deliver tangible regional value. Going further, it presents a new model to better support regional success, by enhancing four key drivers of progress; collaboration, agility, regulation and entrepreneurial leadership. The study,…

For years, small businesses have monitored Google rankings, customer reviews and local search visibility. Those measures remain important, but another route to discovery is emerging. Instead of searching through a page of links, a prospective customer may ask ChatGPT, Google Gemini or Anthropic Claude a direct question: “Which local business should I choose?” This changes the customer journey. The AI assistant may create a shortlist, compare suppliers or recommend one business before the customer has visited any of their websites. UK SMEs should not abandon established marketing in response. However, they should begin considering whether AI assistants understand their businesses…