Meta just changed how their algorithm works, and it’s got 30% of marketers calling it the most difficult to navigate, citing major visibility and engagement issues. Most of them are doing the same thing, which is posting more content, thinking that’ll fix their reach problems but unfortunately it won’t. A participant, whom we’ll call Czy, a fitness influencer, shared that she lost 8 million views in a span of a month, “From 12 million views to 4 million quickly in a month, which leads me to want to post more. This hasn’t drastically affected partnerships yet, but I’ve noticed fewer…
Author: sme-admin
Cyber criminals are stepping up their surveillance of British businesses, scanning online devices more than 4,000 times a day to identify gaps in security, BT network data reveals. Malicious scouting raids, which increasingly use automated ‘bots’ to look for weaknesses across organisations’ networks, have risen 300% in the last 12 months as hackers zero in on web-connected devices. This can range from company laptops and mobile phones through to IoT devices such as office security cameras. Once a system vulnerability has been identified, it can lead to the launch of a cyber-attack such as ransomware, which can compromise an entire…
A new global study from Emergn, the global leader transforming the way people and companies work forever, reveals a dangerous contradiction at the heart of modern business: while transformation is seen as essential for survival, the way it’s being executed is burning out the very people expected to deliver it. The research, titled The Global Intelligent Delusion, was conducted across 751 global organizations and uncovers a workforce under siege—tired, confused, and increasingly fed up with constant change driven without clarity. “Too many companies are mistaking activity for progress. Transformation isn’t supposed to break people – it’s supposed to build capability. But…
In an era dominated by data analytics, AI and digital content platforms, an unexpected discipline that is finding new relevance in the world of marketing and focus groups is graphology – the study of handwriting. Once reserved for psychological profiling and recruitment, graphology is now being embraced by advertisers keen to uncover the deeper emotional and behavioural drivers of their audiences. “Handwriting reveals the layers of human personality that numbers can’t always reach,” explains Emma Bache, internationally renowned graphologist. “It offers marketers a window into how people feel, decide, and engage – all through the unique patterns of their pen strokes.”…
A tax expert has issued a wake-up call to business owners over looming changes to inheritance tax, warning that delaying action could threaten the future of generational family firms and cause widespread job losses. Karen Chadwick, who leads the private client tax offering at independent accounting and business advisory firm HURST, said there remains ‘a window of opportunity’ to act and emphasised it is vital to start the process now as the clock ticks towards next April, when the reforms will come into effect. Under current rules, family businesses and farms can be passed down to younger generations on death…
New research from Tesco Mobile reveals the UK’s side-hustle scene is thriving – and getting more inventive by the day as the nation turns passions to profit. From dressing up as a clown for children’s parties, ‘rent-a-friends’ and even being professional mourners, Britain’s micro-business economy is thriving in unexpected places. Tesco Mobile has found that the majority (69%) see their hustle as a way to pay the bills, and over three quarters of those pursuing a side hustle (78%) say it is completely different from their day job, showing people are finding creativity and financial freedom outside the nine-to-five. Despite…
“Hi, I’m ChatBot. I’m sorry, I didn’t understand that. Could you rephrase?”. For many customers, this is the familiar frustration of chatbot support. While AI promises speed and convenience, it can’t replace the reassurance, empathy and clarity that come from speaking to another person. Here, Kristian Torode, Director and Co-Founder of business communications provider Crystaline, explains why human phone support still matters and how businesses can effectively deliver it. From retail and finance to healthcare, the surge in AI chatbot adoption is transforming customer service. Promising speed, 24/7 availability and cost savings, these tools help companies manage high volumes of…
12,804 retail businesses closed in the UK last year, with forecasts suggesting the number of closures could reach 17,000 in 2025. With business closures continuing to rise, the experts at insolvency practitioners Liquidation Centre were eager to provide essential insight on the most common mistakes leading to retail business closures and how to avoid them. Five scary mistakes retail businesses make just before closing 1. Neglecting customer service and feedback Providing excellent customer service is amongst the most integral parts of running a successful retail business, which is why it might come as no surprise that neglecting this area is one of the scariest mistakes made before a retail business…
Searches for ‘can I set fireworks off in my garden?’ have soared by 5,000% as bonfire night approaches (Nov 5). As many begin planning their own at home fireworks show, not everyone will be aware of potential damages that could be costly for homeowners. To advise homeowners, London rubbish removal company Clear It Waste have revealed their top tips to protect gardens and homes this bonfire night, as well as the costly mistake that many could make this November 5th. 3 mistakes that could cost you hundreds this Bonfire Night Burnt lawns and damage to patios Cost of repair – £750-£1,200 Setting off fireworks repeatedly…
As Christmas party invites begin to circulate, a new survey by instantprint reveals the UK is far from united on what makes a great festive bash. In a poll of 2,000 UK office workers, 80% said the best time to plan the Christmas party is before the end of September, with delays leading to venue issues, budget burnout and last-minute panic. But the real divide? What the UK actually wants on the night. While “drinks and dancing at a city centre bar” came out top overall (42%), regional preferences vary wildly. Londoners favoured glam bar nights (68%) and black-tie dinners, while Yorkshire voted…