Creativity in Business and Leadership: How To Inspire a Generation of Graduates


Sir Ken Robinson’s 2006 TEDx talk, ‘Do Schools Kill Creativity?’ is one of the most watched talks in TEDx history. His prolific and moving case highlighted the importance of educators nurturing creativity. According to ‘Skill shift: Automation and the future of the workforce,’ a report from the McKinsey Global Institute: “the demand for technological, social and emotional, and higher cognitive skills will rise by 2030.”

This is great news if you are looking to enter the world of business and want to achieve and advance at an executive level and beyond. Now is the time to start thinking outside the box and explore the macro business environment in search of inspiration and creativity to develop your professional business practice.

According to LinkedIn Learning, the No 1 most in-demand soft skill that companies needed in 2019 and 2020 was creativity. When we talk creativity, we don’t just mean the ability to produce the next Mona Lisa – we are talking about the ability to bring new ideas to the forefront of your discipline, and at the same time work well and collaborate with others.

It’s an academic rule for us at the Berlin School of Business and Innovation (BSBI) to teach the core hard skills, and theoretical models and acumen which shape core business practice. We push those boundaries of contemporary business practice to enable our students, both new and prospective, to consider and partake in a fruitful future of innovation and creative thinking.

Our ethos is to enable those looking to advance their future in the world of business and innovation. What better way to learn than hearing from leading experts and academics in their field? We offer a range of seminars and workshops as part of our Industry Lecture Series, which we hope will enhance diversity in business practice – from a cultural, creative, practical and financial standpoint.

Creativity in business and leadership has recently been highlighted at the latest Café Scientifique event, with our leading panel of experts and visionaries discussing the importance and attributes of purpose, patterns and, most importantly, people. At BSBI we are enablers and promoters of innovative thinking and learning. We aim to share with our students how it is possible to have a positive impact on those around you while developing original and creative ideas.

So, as Sir Ken Robinson so eloquently stated:
“You can be creative in anything – in math, science, engineering, philosophy – as much as you can in music or in painting or in dance.”

This  article was written by Katherine Boxall, Head of Postgraduate Studies at Berlin School of Business and Innovation (BSBI)


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