With almost half of sales teams reporting higher competition in the last year, marketing experts have revealed the key statistics that every marketer and salesperson should know to maximise results in 2025.

The top 10 B2B sales statistics for 2025

1. Over two-thirds of B2B buyers prefer emails as their method of contact.
2. More than half of salespeople who use social media spend less than 10% of their time on it.
3. More than nine in 10 buyers think calls from unknown numbers are fake.
4. While 54% of B2C buyers prefer in-person shopping, 73% of B2B buyers purchase through digital channels.
5. Businesses that use a CRM are almost nine times more likely to exceed their sales goals than those that don’t.
6. Over 80% of sales teams using AI reported increased revenue.
7. Continuous training can lead to a 50% increase in sales for each employee.
8. Four-fifths of successful sales take five or more follow-up calls.
9. Almost three-quarters of sellers say 21% or more of their sales pipeline is generated from inbound leads.
10. 35% of B2B decision-makers are willing to spend over $500,000 through remote channels.

Further Insights: 

• Sales statistics by channel: Almost two-thirds (64%) of B2B buyers open emails based on the subject line alone.
• Social-selling statistics: Almost three in 10 B2B buyers prefer to hear from vendors via social media.
• Cold-calling sales statistics: Wednesday is the best day for cold-calling customers.
• Statistics on AI in sales: Over four-fifths (81%) of sales teams say they use AI.
• Sales funnel statistics: A third of businesses experience leads going silent without an explanation.

You can view the full statistics page, from the lead generation and sales engagement experts at Sopro, here.