John Lewis & Partners Edinburgh has opened its doors to customers once again after a multi-million pound refurbishment. A new shopping landmark for Edinburgh, the renovation is an important part of its strategy to invest in our existing estate, creating inspiring spaces to showcase products, experiences and services.
The shop, which is located within the new St James Quarter – one of the UK’s largest regeneration projects, boasts a brand new range of services and experiences. This includes a Beauty Studio, Personal Styling services, the largest ever ‘World of Design’ to provide home design inspiration and advice, a refreshed Nursery department offering ‘All Things Baby nursery appointments’ to provide parents-to-be and new parents with guidance and support, as well as a new large electricals department which will make shopping for fridges, cookers and washing machines a seamless and sensory experience. To deliver a fun day out shopping for all the family, the newly designed shop features interactive and colourful play areas so friends and family alike can relax and enjoy themselves.
Barry Blamire, Head of Branch for John Lewis Edinburgh, said:
“We are so excited to be opening once again and welcoming customers into our refurbished shop. The past year has shown just how much our customers rely on our Partners for that much needed advice and guidance. This new shop provides an inspirational physical space to come and browse everything and anything from homeware to fashion, nursery to technology.”
He continued:
“The new look store has been designed as a hub of inspiration, curation, convenience and personal advice. We invite customers to come and visit our biggest ever World of Design for home styling, speak to an expert Beauty advisor at our first ever Scottish Beauty Studio, or to get advice in our redesigned Nursery department. We also want to welcome families and there are lots of fantastic design elements and fun spaces for children to explore safely while their parents browse.”
The shop is also paying tribute to the city of Edinburgh with features such as two life-size model stags, an Edinburgh Gin pop up shop, an interactive Hornby Flying Scotsman model in the Toys department and their very own Greyfriars Bobby statue.
John Lewis has revealed that some of the services and features of the newly designed shop include:
World Of Design:
The biggest ever World of Design hub is a grand studio space, almost 3,000 square feet, where home stylists offer free drop-in appointments to help customers design an instant home makeover. There are inspiring room sets so customers can visualise how the latest furniture can be styled with lamps, rugs, bookshelves and more to create a stylish new room. Customers can also create a bespoke magnetic moodboard with samples of carpets, wallpaper and fabric, to make it easier to remodel their home.
Beauty:
The Edinburgh shop houses John Lewis’ Beauty Society – a free, concierge-style service where customers are able to seek trusted and impartial advice from John Lewis beauty experts across our full offering of powerhouse brands to smaller, emerging labels. They have also opened two beauty treatment rooms where luxury aesthetics clinic, the Cavendish Clinic, will offer bespoke treatments such as Laser hair removal and Cellulite treatments, as well as retailing medical grade skin care such as Dr Levy, SkinCeuticals and ZO. This is the first time their Beauty Tech and Wellness departments have been available in one of their shops, and new concepts including ‘Bitesize Beauty’ have been installed – housing over 40 brands with travel sized beauty products. Menswear also features its own beauty and grooming area that includes traditional skincare brands such as Clarins, Clinique and Elemis alongside niche brands Murdock and War Paint as well as best selling fragrances.
Family Friendly:
The newly renovated childrenswear space is a bright, colourful space to shop for everything you need for little ones. In a first for one of the John Lewis shops, there are also a number of fun, interactive play areas dotted around the shop to encourage parents to relax while their young kids play. This includes a teepee, giant soft play cube game, digital coffee table with a touch-screen top and a soft-play vegetable patch.
Nursery:
The new and enhanced nursery department and service offers an All Things Baby appointment for expectant parents, and newly launched Baby & Beyond appointments support customers with product purchases as their baby enters the ‘Child Development stage’ – from weaning and feeding to baby proofing and sleeping.
NEOM Counter:
The first of its kind in Scotland, the Edinburgh shop has a dedicated NEOM counter, bringing customers a aura of calm within the newly refurbished Candle department. Customers can take a ‘scent Discovery’ experience and explore wellbeing ranges from Sleep to De-Stress and Energy.
IXIA Flowers:
As an award-winning florist, IXIA brings a desire to provide every home with a little bit of happiness offering flower boxes on nationwide delivery with free delivery. Edinburgh houses a fully staffed IXIA shop in-store.
Womenswear and Menswear:
The Womenswear and Menswear departments have all increased in size, offering a much wider collection of brands such as Sweaty Betty and The Fold for women, and Albam Utilities, Barbour White Label and Community Clothing for men. Customers are also able to try out one-on-one personal styling appointments – from a wardrobe refresh to help finding the perfect pair of jeans.
The wider St James Quarter, of which John Lewis Edinburgh is a part of and which is the largest UK regeneration project, will open on 24 June 2021, providing a major boost to the city’s businesses and creating a fantastic new place for the city’s shoppers to visit. The John Lewis Edinburgh shop is open from 9am to 8pm from Monday to Saturday, and 10am to 6pm on Sunday.
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