New data shows most firms expect to keep or grow their workforce despite AI threat

Advancetrack’s Accounting Talent Index reveals just 13% of business leaders think technology will cut accountant numbers over the next five years

Fears that AI and technology will replace accountants are being dismissed by business leaders, with new research showing the vast majority of firms expect to keep the same number – or even hire more people  – despite early  AI and automation advances.

The Accounting Talent Index 2025, published by Advancetrack, reveals that most firms are planning no reductions in headcount ahead, with only a small minority predicting job losses due to automation. In fact, the majority are planning to hire more.

As part of the Index, 44% of business leaders said they expect to hire more staff, while 43% believe headcount will remain broadly the same as AI becomes more embedded in the industry. Just 13% think fewer accountants will be needed over the next five years.

These findings challenge assumptions AI will make swathes of accountancy roles redundant. Instead, the report highlights a looming skills challenge, warning firms must rethink training and development to ensure staff are equipped to harness new technologies.

Commenting on the findings, Vipul Sheth, Managing Director of Advancetrack, said:

“Headlines can suggest AI will destroy many accounting jobs, but our research shows the opposite is true. Far from reducing headcount, most firms expect their teams to grow – but the challenge is where those skilled people will come from. The firms succeeding will be those that invest in training, creating clearer career pathways, and embracing technology as an enabler rather than a threat.”

The report also shows firms are already taking steps to retain staff and prepare for an AI-driven future. A quarter (25%) of business leaders have introduced extra systems training, while more than a third (38%) have upgraded their systems to strengthen operations and support their people.

Vipul added: “AI isn’t a replacement for people right now, according to our research – however, it is a catalyst for transformation. Firms that double down on skills, career development and technology will not only keep hold of their best people, but also attract the next generation into the profession. That’s how the industry will turn the challenge of AI into an opportunity for long-term growth.”