Close Menu
  • News
  • Home
  • In Profile
  • Finance
  • Legal
  • Technology
  • Events
  • Features
  • Wellbeing & Mental Health
  • Marketing
  • HR & Recruitment
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
X (Twitter) LinkedIn YouTube
Trending
  • Finance Director Returns As Judge For National Business Awards
  • Bank of England Cuts Base Rate to 4%: SMEs Get Breathing Space, but Challenges Remain
  • ESCP Business School awarded Small Business Charter accreditation
  • Want productivity improvements? Best get physical
  • Small but impactful: How SMEs are redefining tourism
  • AI Isn’t Your Problem. Lazy Marketing Is.
  • Payroll fines hit millions of small businesses as errors persist
  • Dentist acquires four new practices in Greater London thanks to seven figure funding from Unity Trust Bank
X (Twitter) LinkedIn YouTube
SME Today
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
  • News
  • Home
  • In Profile
  • Finance
  • Legal
  • Technology
  • Events
  • Features
  • Wellbeing
  • Marketing
  • HR & Recruitment
SME Today
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
  • Twitter
  • LinkedIn
  • YouTube
  • RSS
You are at:Home»Marketing»How to launch an online business in 2022
Spice Kitchen

How to launch an online business in 2022

0
Posted By sme-admin on December 14, 2021 Food and Drink, Marketing, Technology

Based in Liverpool and established in 2012, Spice Kitchen is a family-owned artisanal spice company run by mother and son team Sanjay and Shashi Aggarwal. Sanjay and Shashi are on a mission to share their love of food, spice and cooking with the world. 

The business was initially set up as a retirement project for Shashi, who ran a successful family shop with her husband until 2007. After 5 years of her retirement, she missed having a purpose and giving back.  

Sanjay says: “On Christmas Day in 2012,  we were chatting over the dinner table, and Shashi said she wanted to do something meaningful with her spare time. I suggested that she start selling traditional Indian Spice tins (also known as a Masala Dabba). 

So, on that infamous Christmas Day, we sat together and made a beautiful Masala Dabba, wrapping it in a piece of silk sari fabric and writing a little bit about the key spices included. I listed it on eBay, and to our complete surprise, it sold on Boxing Day. From this moment, Spice Kitchen was born. Neither of us intended Spice Kitchen to become a ‘business’ or even make money, but exciting things started to happen. We received an email from a company in New York wanting 10,000 spice kits and we worked day and night to hand blend our products. And we were invited onto The Hairy Bikers, given a stall at The Good Food Show, and asked to cook for the CEO of eBay and his team.

Through all of this, we quickly learned that digital skills were crucial to launching a successful business. Here are some of our top tips on how to launch a business online in 2022.

1.   Take risks

It is important for businesses to take risks. If you don’t, your brand won’t stand out and you’re not going to grow. But, it’s important that you’re careful, that you take your time to consider all the factors and make wise decisions. Taking risks and making rash, unwise decisions are very different things!  

 2.   Be visible online 

Being online gives small businesses an amazing opportunity to grow. It was crucial for us to have our own website, though – in the early days – not knowing anything about e-commerce was a challenge. It is important to know that growing your business comes with a lot of trial and error – it’s not something you can get right from the start.

 We immersed ourselves in the technology and worked with other e-commerce shop owners to learn some tips and tricks that we could implement. There are so many options out there for small businesses, such as having a landing page if you don’t have a website, and taking advantage of the power of social media – which we use to share what we do on a day-to-day basis.

3.   Share what makes you unique

When launching a new business, it is important to share your unique story online with potential customers. People want to see us blending spices and the behind the scenes of the business – it made people go from liking our products to liking our business as well.

 As a result, we are very supported by our customers and we are always inundated with lovely, positive feedback via email or on TrustPilot.

 4.   Listen and learn from your customers

Our customers teach us a lot on social media and let us know what we can improve on all the time. It’s wise to really listen, and take the feedback on board, because at the end of the day, they are the ones paying for our product.

 5.   Understand your limitations

Branding is one of the most important parts of your business. We have made a lot of mistakes in the past and we were initially naive in terms of how vital the appearance of your packaging is. When launching in stores, we found that our packaging sleeves – which were designed and printed at home – weren’t selling well. Investing in a graphic designer who knew how to make our packaging stand out was one of our best decisions and investments. 

 Make sure you know your limitations as there will always be certain areas that you will need help with. The best thing we ever did was finding the right company who really understood our products to help us with our branding. Being online gives you access to the whole world and there are some great resources out there to help guide you through the process.

 For even more tips and further information, watch the video on the BT’s Skills for Tomorrow website here.

https://www.spicekitchenuk.com/

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

AI Isn’t Your Problem. Lazy Marketing Is.

How Generative AI is Redefining Customer Service

What fractional leadership means for ambitious startups 

Comments are closed.

Follow SME Today on Linkedin and share all the topics you find interesting
Verify your identity for Companies House

The Newsletter

Join our mailing list for the best SME stories, handpicked and delivered direct to your inbox every two weeks!

Sign Up
Personal Pension offer
Events Calendar
    • Marketing
    August 8, 2025

    AI Isn’t Your Problem. Lazy Marketing Is.

    August 4, 2025

    What fractional leadership means for ambitious startups 

    • Finance
    August 12, 2025

    Bank of England Cuts Base Rate to 4%: SMEs Get Breathing Space, but Challenges Remain

    August 8, 2025

    Payroll fines hit millions of small businesses as errors persist

    Recent tabs widget still need to be configured! Add tabs, add a title, and select type for each tab in widgets area.
    • Health & Safety
    July 1, 2025

    Temperatures Soaring: Is Your Workplace Becoming Unsafe?

    January 29, 2025

    UK takeaways guilty of shocking hygiene failures:

    • Events
    July 22, 2025

    South West Expo Delivers Outstanding Event at Swindon’s STEAM Museum

    July 4, 2025

    £20k grant for female-founded SME up for grabs

    • Community
    July 11, 2025

    Building community, one cause at a time

    June 23, 2025

    Celebrating One Year In Fairford Supporting The Community

    • Food & Drink
    July 18, 2025

    Warning to Small Businesses Over New Food Waste Regulations

    June 23, 2025

    England Cricket Captain, Ben Stokes OBE, takes a stake in Spencer Matthews’ alcohol-free spirits brand, CleanCo

    • Books
    August 7, 2025

    Learning to Leave a Legacy in Business

    April 24, 2025

    Values-Driven Professionalism: A Path to Client Loyalty

    About

    SME Today is published by the same team who deliver The Great British Expos’. We have been organising various corporate events for the last 10 years, with a strong track record of producing well managed and attended business events across the UK.

    Join Our Mailing List

    Receive the latest news and updates from SMEToday.
    Read our Latest Newsletter:


    Sign Up
    X (Twitter) YouTube LinkedIn
    Categories
    • Books
    • Community & Charity
    • Education and Training
    • Environment
    • Events
    • Features
    • Finance
    • Food and Drink
    • Health & Safety
    • HR & Recruitment
    • In Profile
    • Legal
    • Marketing
    • News
    • People
    • Property & Development
    • Sponsored Content
    • Technology
    • Transport & Tourism
    • Wellbeing & Mental Health
    • ABOUT SME TODAY: THE GO TO RESOURCE FOR UK BUSINESSES
    • Editorial Submission Guidelines
    • Privacy
    • Contact
    Copyright © 2025 SME Today.
    • ABOUT SME TODAY: THE GO TO RESOURCE FOR UK BUSINESSES
    • Editorial Submission Guidelines
    • Privacy
    • Contact

    Type above and press Enter to search. Press Esc to cancel.