Close Menu
  • News
  • Home
  • In Profile
  • Finance
  • Legal
  • Technology
  • Events
  • Features
  • Wellbeing & Mental Health
  • Marketing
  • HR & Recruitment
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
X (Twitter) LinkedIn YouTube
Trending
  • Stockley’s Moves To New Purpose-Built Facility To Support Ambitious Expansionist Vision
  • BB7 joins CERTANIA to establish UK and Ireland Buildings & Infrastructure platform
  • Rebuilding productivity: How connected data can power British manufacturing
  • The Harrogate Group backs transformation of Birmingham’s iconic Lombard House
  • World Menopause Month: Why we need to address the workplace taboo 
  • Do You Need To Look Through ‘The Business Lens’?
  • Enhancing Supply Chain Security: The Strategic Role of Managed Service Providers (MSPs)
  • New energy service aims to lessen strain on SME budgets
X (Twitter) LinkedIn YouTube
SME Today
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
  • News
  • Home
  • In Profile
  • Finance
  • Legal
  • Technology
  • Events
  • Features
  • Wellbeing
  • Marketing
  • HR & Recruitment
SME Today
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
  • Twitter
  • LinkedIn
  • YouTube
  • RSS
You are at:Home»Marketing»Why Marketers Should Take Immediate Steps To Update Google Analytics
Google Analytics 4

Why Marketers Should Take Immediate Steps To Update Google Analytics

0
Posted By sme-admin on March 20, 2023 Marketing

As technology continues to evolve, so does the world of digital marketing. Google Analytics has been a staple tool for marketers since its launch in 2005, and it has undergone significant changes over the years. In October 2020, Google introduced its latest version, Google Analytics 4 (G4), which replaces the previous version, Universal Analytics. In this article, marketing experts Protean Inbound explore the differences between the two and why it’s essential for marketers to upgrade to G4.

What is Google Analytics 4?

Google Analytics G4 is the latest version of Google Analytics that provides businesses with valuable insights into their website and app performance. It was designed to help marketers better understand customer behaviour, preferences, and the customer journey across various platforms.

How is it different from Universal Analytics?

Google Analytics G4 differs from Universal Analytics in several ways. Firstly, it uses machine learning to help businesses gain deeper insights into customers’ behaviour. It provides more extensive data coverage and tracks events such as scroll, video engagement, and file downloads without the need for additional coding. It also allows businesses to analyse data from multiple platforms, including iOS and Android apps, YouTube, and more.

Another significant difference is the way it handles user tracking. Unlike Universal Analytics, G4 uses an event-driven data model that tracks user interactions, including clicks, pageviews, and other custom events. This means that businesses can create custom events to track specific user behaviour, making it easier to analyse across multiple channels and platforms.

Why is it essential for marketers to upgrade to 4?

On July 1, 2023, standard Universal Analytics properties will stop processing data. Hence, Google strongly encourages all users to make the switch to Google Analytics 4 as soon as possible.

After July 1, 2023, you’ll be able to access your previously processed data in your Universal Analytics property for at least six months, and Google encourages everyone to export their historical reports during this time.

Google Analytics 4 offers several benefits for marketers. Firstly, it provides a more comprehensive view of customer behaviour, including data from mobile apps and cross-device tracking. This means businesses can gain a better understanding of how their customers interact with their brand across multiple platforms, allowing them to create more effective marketing campaigns.

Another reason why upgrading to G4 is essential is that it provides better privacy controls. With the introduction of GDPR and CCPA, data privacy has become a significant concern for businesses. Google Analytics G4 is designed to help businesses comply with these regulations by providing better data controls and user consent management.

Finally, upgrading to G4 ensures that businesses can take advantage of the latest features and capabilities. As Google continues to update its analytics platform, businesses that stick with outdated versions may miss out on valuable insights and optimisation opportunities.

A Beginners Guide To Using Google Analytics 4

With its new interface, features, and capabilities, it can be overwhelming for beginners to navigate. The following short guide is designed to provide a step-by-step introduction, from setting up your account and adding a data stream to using the new reports and machine learning features. Whether you’re new to web analytics or are a seasoned professional, this guide will help you get the most out of Google Analytics 4.

  1. Setting up your Google Analytics 4 account: If you haven’t already, you will need to create a new Google Analytics 4 account. Follow the prompts to set up your account, add your website details, and accept the terms of service.
  2. Understanding the new interface: Google Analytics 4 has a new interface that is different from the previous version. Spend some time familiarising yourself with the new interface and how to navigate it.
  3. Adding a data stream: You will need to add a data stream to begin tracking data for your website. Click on “Data Streams” from the left-hand menu, and then click “Add Stream.” Follow the prompts to add a data stream for your website.
  4. Installing the tracking code: Once you have added a data stream, you will need to install the tracking code on your website. Click on “Tagging” from the left-hand menu and then follow the prompts to generate the tracking code. Copy the code and paste it into the header of your website.
  5. Setting up your goals: Setting up goals will help you track the success of your website. Click on “Goals” from the left-hand menu, and then click “Create Goal.” Follow the prompts to set up your goals.
  6. Using the Analysis Hub: The Analysis Hub is a new feature in Google Analytics 4 that provides a more detailed analysis of your website’s data. Click on “Analysis” from the left-hand menu, and then click “Analysis Hub.” Here you can create custom reports, analyse your website’s data, and gain insights into your website’s performance.
  7. Using the new reports: Google Analytics 4 includes several new reports that were not available in the previous version. Spend some time exploring the new reports and understanding the data they provide.
  8. Creating custom reports: If the standard reports in Google Analytics 4 do not provide the information you need, you can create custom reports. Click on “Customisation” from the left-hand menu, and then click “Custom Reports.” Follow the prompts to create a custom report.
  9. Using machine learning: Google Analytics 4 includes machine learning capabilities that can help you gain insights into your website’s data. Click on “Intelligence” from the left-hand menu to access these features.
  10. Learning more: Google Analytics 4 is a powerful tool, and there is much more to learn. Spend some time exploring the help center and other resources to learn more about how to use Google Analytics 4 to optimise your website’s performance.
If you need some help getting Google Analytics 4 set up properly, enlist the help of a digital marketing agency who can take on the task for you. Contact Protean Inbound to talk to one of our experts today and learn how we can help.
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Do You Need To Look Through ‘The Business Lens’?

What Does Whatsapp’s Ad Rollout Signal For Social Media And Messaging?

ChatGPT Checkout: A Critical Window for British Brands

Comments are closed.

Follow SME Today on Linkedin and share all the topics you find interesting
ISO/IEC 27001 roadmap: A practical guide for UK SMEs
ISO/IEC 27001 roadmap: A practical guide for UK SMEs
Are you a Company Director?
Are you a Company Director - Verify your identity
Personal Pension offer
Events Calendar
    • Marketing
    October 14, 2025

    Do You Need To Look Through ‘The Business Lens’?

    October 10, 2025

    What Does Whatsapp’s Ad Rollout Signal For Social Media And Messaging?

    • Finance
    October 14, 2025

    New energy service aims to lessen strain on SME budgets

    October 8, 2025

    An Online Test For Trying Out An Employee-Ownership Trust

    • People
    October 13, 2025

    Dr. Karim Bahou appointed Head of Innovation at Sister, Manchester’s £1.7bn innovation district

    September 30, 2025

    Allergen Free For The Win: Ceo Of Inclusive Food Brand Announced As Best Business Woman

    • Health & Safety
    September 18, 2025

    Lessons From Grenfell Are Still Being Learned

    September 2, 2025

    1 in 3 employees anxious about lack of first aiders at work

    • Events
    October 10, 2025

    Nominations Now Open for UK’s Top 100 Businesses – EB100 2026

    October 8, 2025

    The Solopreneur Awards 2025: The Audacity Era

    • Community
    September 18, 2025

    ClearCourse appoints new Chair of the Board, Simon Black

    September 18, 2025

    Raising Money Where It’s Needed: Westspring Pledges To Raise £50,000 For Charity

    • Food & Drink
    October 15, 2025

    Stockley’s Moves To New Purpose-Built Facility To Support Ambitious Expansionist Vision

    October 9, 2025

    Leading Allergy Campaigner Supports Call For New Food Allergens To Be Added To Uk’s ‘Top 14’ List

    • Books
    September 3, 2025

    New book on conquering fear of public speaking

    August 7, 2025

    Learning to Leave a Legacy in Business

    The Newsletter

    Join our mailing list for the best SME stories, handpicked and delivered direct to your inbox every two weeks!

    Sign Up
    About

    SME Today is published by the same team who deliver The Great British Expos’. We have been organising various corporate events for the last 10 years, with a strong track record of producing well managed and attended business events across the UK.

    Join Our Mailing List

    Receive the latest news and updates from SMEToday.
    Read our Latest Newsletter:


    Sign Up
    X (Twitter) YouTube LinkedIn
    Categories
    • Books
    • Community & Charity
    • Education and Training
    • Environment
    • Events
    • Features
    • Finance
    • Food and Drink
    • Health & Safety
    • HR & Recruitment
    • In Profile
    • Legal
    • Marketing
    • News
    • People
    • Property & Development
    • Sponsored Content
    • Technology
    • Transport & Tourism
    • Wellbeing & Mental Health
    • ABOUT SME TODAY: THE GO TO RESOURCE FOR UK BUSINESSES
    • Editorial Submission Guidelines
    • Privacy
    • Contact
    Copyright © 2025 SME Today.
    • ABOUT SME TODAY: THE GO TO RESOURCE FOR UK BUSINESSES
    • Editorial Submission Guidelines
    • Privacy
    • Contact

    Type above and press Enter to search. Press Esc to cancel.