Close Menu
  • News
  • Home
  • In Profile
  • Finance
  • Legal
  • Technology
  • Events
  • Features
  • Wellbeing & Mental Health
  • Marketing
  • HR & Recruitment
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
X (Twitter) LinkedIn YouTube
Trending
  • Return fraud: what it is and how online retailers can protect themselves
  • UK Small Businesses Reveal Top 10 Strategies Driving Sustainable Growth
  • OneMetric forms strategic partnership with RevOps expert to drive UK growth
  • FX Brokers Pocketing Nearly £1,000 Per Transaction From SMEs, New Data Shows
  • The Seven Phases of Festive Shopping and How to Target within Each Effectively
  • Traditional banks are letting SMEs down – It’s time for alternative finance to step up
  • Law Firms – Are You Ready for Private Equity?
  • Why one simple metric can’t capture productivity
X (Twitter) LinkedIn YouTube
SME Today
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
  • News
  • Home
  • In Profile
  • Finance
  • Legal
  • Technology
  • Events
  • Features
  • Wellbeing
  • Marketing
  • HR & Recruitment
SME Today
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
  • Twitter
  • LinkedIn
  • YouTube
  • RSS
You are at:Home»News»‘Free-from’ food brand Creative Nature welcomes new business development manager
Creative Nature

‘Free-from’ food brand Creative Nature welcomes new business development manager

0
Posted By sme-admin on February 16, 2021 News, Wellbeing & Mental Health

UK nutrition and ‘free-from’ brand, Creative Nature, has welcomed Trudi Austin to the team to spearhead sales and to embrace new markets in 2021 and beyond.

Creative Nature has welcomed Trudi AustinTrudi (48) has an impressive 26 year career across the food and drinks industry, specialising in the growth and development of brands including Birds Eye, Britvic and Lucozade. In recent years Trudi has moved into the SME business area to utilise her strong FMCG (fast moving consumer goods) background and skills to develop both UK and overseas business across numerous channels.

 “Julianne Ponan, the CEO of Creative Nature, is inspirational not only in developing such a great brand and range in Creative Nature but also her dedication in supporting and speaking on behalf of food allergy and intolerance sufferers across the UK,” Trudi said.

“I had already come across her brand in a previous role and I am excited to join the team so we can continue in her journey to create and develop some fantastic partnerships with our customers and consumers both in the UK and across the world.

“We will be exploring new channels, markets and countries as we take these delicious and high-quality products out to a much wider audience. Many outlets are still to realise the opportunity they have in developing this truly ‘free from’ and growing area of their category. For many consumers access to Top 14 Allergen Free foods is a dietary need and not a lifestyle choice.”

Julianne, who started Creative Nature eight years ago, is thrilled to have someone as experienced as Trudi on her team.  “Having Trudi join the team at a pivotal time for Creative Nature, when allergies have been on the rise for the last five years will spearhead our growth.

She brings a wealth of experience from the notable career she has had which will develop our sales division.  Without change there is no progress and Creative Nature have always been leaders not followers in the free-from industry.”

Creative Nature products are 100% vegan and are a great choice for the nutritious conscious whilst providing those living with food allergies and intolerances a wide array of products that are safe to eat due to being all Top 14 Allergen Free. Whilst enjoying significant growth in the UK the products are currently being exported to 14 countries and planning their first exports to USA this year.

Trudi commented “Our sights are set on expanding our exports to the USA and over the coming months we will are finalising the partnerships and strategy to realise the opportunity. Like the UK, the US is also seeing steep rises in both food allergies and intolerances and whilst there is no cure they can be managed by avoiding food that brings the reactions. Our range offers a safe and delicious solution and a clear demand we are looking to satisfy.”

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

OneMetric forms strategic partnership with RevOps expert to drive UK growth

Simply Business launches £50k Young Entrepreneur Fund with Professor Green on A-Level Results Day

Nationalities most likely to be rejected for a UK work visa

Comments are closed.

Follow SME Today on Linkedin and share all the topics you find interesting

The Newsletter

Join our mailing list for the best SME stories, handpicked and delivered direct to your inbox every two weeks!

Sign Up
Personal Pension offer
Events Calendar
    • Marketing
    August 29, 2025

    OneMetric forms strategic partnership with RevOps expert to drive UK growth

    August 28, 2025

    The Seven Phases of Festive Shopping and How to Target within Each Effectively

    • Finance
    August 29, 2025

    Return fraud: what it is and how online retailers can protect themselves

    August 28, 2025

    FX Brokers Pocketing Nearly £1,000 Per Transaction From SMEs, New Data Shows

    • People
    August 14, 2025

    A Life Worth Saving – A Tribute to Dame Stephanie Shirley CH, 1933–2025

    August 12, 2025

    Finance Director Returns As Judge For National Business Awards

    • Health & Safety
    July 1, 2025

    Temperatures Soaring: Is Your Workplace Becoming Unsafe?

    January 29, 2025

    UK takeaways guilty of shocking hygiene failures:

    • Events
    July 22, 2025

    South West Expo Delivers Outstanding Event at Swindon’s STEAM Museum

    July 4, 2025

    £20k grant for female-founded SME up for grabs

    • Community
    July 11, 2025

    Building community, one cause at a time

    June 23, 2025

    Celebrating One Year In Fairford Supporting The Community

    • Food & Drink
    August 22, 2025

    How to get stocked by major retailers as an SME

    July 18, 2025

    Warning to Small Businesses Over New Food Waste Regulations

    • Books
    August 7, 2025

    Learning to Leave a Legacy in Business

    April 24, 2025

    Values-Driven Professionalism: A Path to Client Loyalty

    About

    SME Today is published by the same team who deliver The Great British Expos’. We have been organising various corporate events for the last 10 years, with a strong track record of producing well managed and attended business events across the UK.

    Join Our Mailing List

    Receive the latest news and updates from SMEToday.
    Read our Latest Newsletter:


    Sign Up
    X (Twitter) YouTube LinkedIn
    Categories
    • Books
    • Community & Charity
    • Education and Training
    • Environment
    • Events
    • Features
    • Finance
    • Food and Drink
    • Health & Safety
    • HR & Recruitment
    • In Profile
    • Legal
    • Marketing
    • News
    • People
    • Property & Development
    • Sponsored Content
    • Technology
    • Transport & Tourism
    • Wellbeing & Mental Health
    • ABOUT SME TODAY: THE GO TO RESOURCE FOR UK BUSINESSES
    • Editorial Submission Guidelines
    • Privacy
    • Contact
    Copyright © 2025 SME Today.
    • ABOUT SME TODAY: THE GO TO RESOURCE FOR UK BUSINESSES
    • Editorial Submission Guidelines
    • Privacy
    • Contact

    Type above and press Enter to search. Press Esc to cancel.