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You are at:Home»News»Superdry results take a hit.
Revenues have fallen at clothing brand Superdry

Superdry results take a hit.

0
Posted By sme-admin on September 23, 2020 News

Revenues have fallen at clothing brand Superdry, with its performance for its financial year “materially impacted” by the outbreak of Covid-19.

Revenues have fallen at clothing brand Superdry

The Cheltenham-headquartered company turned over £704.4m for the year to 25 April 2020, a decline of 19.2 per cent on the previous year, and reported a statutory loss before tax of £166.9m, up from £89.3m in 2019, which includes a store impairment charge of £136.8m. The full-year underlying pre-tax loss of £41.8m includes the impact of provision and accounting charges of £19.7m.

Founder and chief executive Julian Dunkerton said: “Our priority throughout the pandemic has been the wellbeing of our colleagues and customers. As with all retailers, we have experienced significant disruption to our operations, and this has inevitably had an impact on our FY20 results, but I’m proud of how everyone in the business has stepped up during this exceptional time.

While our underlying profit has been impacted by trading performance during the year, including Covid-19 related store closures, I am particularly pleased by how strongly Ecommerce has performed, with FY21 first quarter revenues nearly doubling year-on-year. This has been complemented by our increased digital consumer engagement, which helped drive a stronger womenswear mix than we have ever seen before. I’m pleased that we have delivered a good increase in the full price mix, which is up +12pts year-on-year and has had a positive impact on gross margin.

We are delivering on the reset of the business, despite the impacts of the pandemic. This has included re-invigorating the store design and layout, preparing for a relaunch of our website, and significantly increasing the number of options available both in store and online.

A statement from Superdry said ” Trading continues to be disrupted, but has improved from the end of FY20 as social distancing measures are relaxed and consumer demand gradually returns.”

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