Close Menu
  • News
  • Home
  • In Profile
  • Finance
  • Legal
  • Technology
  • Events
  • Features
  • Wellbeing & Mental Health
  • Marketing
  • HR & Recruitment
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
X (Twitter) LinkedIn YouTube
Trending
  • Is the Great Wealth Transfer reshaping the skills financial advisers need
  • Why physical outreach is making a comeback in B2B sales
  • Space-based solar power can deliver the low-cost, sovereign energy the UK’s reindustrialisation depends on
  • When your AI assistant also answers to advertisers
  • Trading Standards Investigation Highlights Huge Differences in Gold Buying Offers
  • How SMEs can win at AI search without a big budget
  • SME Today talks to Ian Hills, founder of Purple Pilchard
  • Why Western businesses still get Africa wrong
X (Twitter) LinkedIn YouTube
SME Today
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
  • News
  • Home
  • In Profile
  • Finance
  • Legal
  • Technology
  • Events
  • Features
  • Wellbeing
  • Marketing
  • HR & Recruitment
  • Travel
SME Today
  • About
  • Advertise
  • Events Calendar
  • Business Wall
  • Subscribe
  • Contact
  • 0843 289 4634
  • Twitter
  • LinkedIn
  • YouTube
  • RSS
You are at:Home»News»Superdry results take a hit.
Revenues have fallen at clothing brand Superdry

Superdry results take a hit.

0
Posted By sme-admin on September 23, 2020 News

Revenues have fallen at clothing brand Superdry, with its performance for its financial year “materially impacted” by the outbreak of Covid-19.

Revenues have fallen at clothing brand Superdry

The Cheltenham-headquartered company turned over £704.4m for the year to 25 April 2020, a decline of 19.2 per cent on the previous year, and reported a statutory loss before tax of £166.9m, up from £89.3m in 2019, which includes a store impairment charge of £136.8m. The full-year underlying pre-tax loss of £41.8m includes the impact of provision and accounting charges of £19.7m.

Founder and chief executive Julian Dunkerton said: “Our priority throughout the pandemic has been the wellbeing of our colleagues and customers. As with all retailers, we have experienced significant disruption to our operations, and this has inevitably had an impact on our FY20 results, but I’m proud of how everyone in the business has stepped up during this exceptional time.

While our underlying profit has been impacted by trading performance during the year, including Covid-19 related store closures, I am particularly pleased by how strongly Ecommerce has performed, with FY21 first quarter revenues nearly doubling year-on-year. This has been complemented by our increased digital consumer engagement, which helped drive a stronger womenswear mix than we have ever seen before. I’m pleased that we have delivered a good increase in the full price mix, which is up +12pts year-on-year and has had a positive impact on gross margin.

We are delivering on the reset of the business, despite the impacts of the pandemic. This has included re-invigorating the store design and layout, preparing for a relaunch of our website, and significantly increasing the number of options available both in store and online.

A statement from Superdry said ” Trading continues to be disrupted, but has improved from the end of FY20 as social distancing measures are relaxed and consumer demand gradually returns.”

Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

Paralympic Gold Medallist Joins Loo Of The Year Awards As Ambassador

Entries extended for the awards putting solo female founders on a stage of their own

Innerva Puts Its People First with Transition to Employee Ownership

Leave A Reply Cancel Reply

Follow SME Today on Linkedin and share all the topics you find interesting
Porsch Reading – Find Your Perfect Business Partner
Mastermind9
Events Calendar
    November 26, 2026 10:00 am

    South West Expo Swindon

    October 14, 2026 10:00 am

    Thames Valley Expo Reading

  • Marketing
August 28, 2026

Why physical outreach is making a comeback in B2B sales

August 26, 2026

How SMEs can win at AI search without a big budget

  • Finance
August 28, 2026

Is the Great Wealth Transfer reshaping the skills financial advisers need

August 26, 2026

Trading Standards Investigation Highlights Huge Differences in Gold Buying Offers

  • People
August 18, 2026

From Redundancy At 23 To Multi-Million Pound Success: Welsh Ceo To Share Her Story

August 10, 2026

Lloyds appoints Fiamma Morton as Managing Director for SME banking across the UK

  • Health & Safety
August 18, 2026

Employers Warned Not To Delay Vital Safety Training Ahead Of Employment Law Change

July 21, 2026

Loo Of The Year Awards Named Finalist In Prestigious European Industry Awards

  • Events
August 13, 2026

Entries extended for the awards putting solo female founders on a stage of their own

June 29, 2026

Great British Expos Postpones South West Expo Due to Extreme Heat Forecast

  • Community
August 13, 2026

Independent British Author Reaches No.1 on Amazon & Donates Profits to Charity

June 19, 2026

Founders charity dinner set to raise funds for epilepsy care

  • Food & Drink
August 12, 2026

Small Food & Drink Business Owner Gripes

June 23, 2026

How To Market A Restaurant

  • Books
August 24, 2026

Leadership Amid ‘the Perfect Storm’: Expert Shares Fundamentally Different Approach

August 13, 2026

Independent British Author Reaches No.1 on Amazon & Donates Profits to Charity

The Newsletter

Join our mailing list for the best SME stories, handpicked and delivered direct to your inbox every two weeks!

Sign Up
About

SME Today is published by the same team who deliver The Great British Expos’. We have been organising various corporate events for the last 10 years, with a strong track record of producing well managed and attended business events across the UK.

Join Our Mailing List

Receive the latest news and updates from SMEToday.
Read our Latest Newsletter:


Sign Up
X (Twitter) YouTube LinkedIn
Categories
  • Books
  • Business
  • Community & Charity
  • Education and Training
  • Environment
  • Events
  • Features
  • Finance
  • Food and Drink
  • Health & Safety
  • HR & Recruitment
  • In Profile
  • Legal
  • Marketing
  • News
  • People
  • Property & Development
  • Sponsored Content
  • Technology
  • Transport, Travel & Tourism
  • Wellbeing & Mental Health
Magazine Information
  • About SME Today
  • Editorial Submission Guidelines
  • Advertising
  • Privacy
  • Contact
  • Editorial Complaints Policy
Copyright © 2026 SME Today.
  • About SME Today
  • Editorial Submission Guidelines
  • Advertising
  • Privacy
  • Contact
  • Editorial Complaints Policy

Type above and press Enter to search. Press Esc to cancel.

Subscribe Now!

Sign up for a FREE subscription and receive the latest news, features and updates from SMEToday:

[mailpoet_form id=”1″]

Join our mailing list to receive the latest news and updates from SMEToday
Read our Latest Newsletter: