Minfo, a new consumer technology platform designed to put people back in control of their engagement and data, is positioning itself as the ‘most trusted tech platform’ while allowing consumers to engage and interact with everyday media and public places.

Founded by entrepreneur Roland Storti, Minfo is the result of more than 10 years of research and development. A ‘tech for good’ platform, Minfo has been built to transform TV, the most trusted source of broadcast advertising and content, as well as radio, cinema, digital signboards and public places, into interactive engagement. Pilot collaborations are centred currently in the city of Bath.

Roland’s idea for Minfo was sparked after a moment of everyday frustration.

“I was driving when I heard about a product on the radio that genuinely interested me and thought ‘I really want to buy that’. But by the time I arrived home I couldn’t remember what it was. I missed something I wanted, but the advertiser’s marketing investment was lost because I couldn’t respond immediately when I was most interested. Then I realised ‘this happens millions of times every day all around the world!’”

Roland has now spent years developing patented inaudible AudioQR technology with a mobile universal app and a web app. Today Minfo allows people to instantly engage with products, content or ideas they are interested in by simply, as Minfo puts it, tapping or activating the app.

Minfo’s opt-in philosophy means ‘It’s your choice to connect’. The technology is currently being piloted in the thanks to a grant from Innovate UK and support by local organisations.

“Minfo exists to solve this very human and modern problem,” said Roland, Minfo’s founder and CEO. People hear or see things they like all the time, but life gets in the way and those moments are lost. By tapping the Minfo app, people can act on their interest instantly and respond, or even come back to it, on their own terms without being followed around the internet or manipulated into clicking.”

Trust sits at the heart of Minfo’s operating model. Unlike existing platforms, Minfo does not use algorithmic push, meaning that people choose exactly what they engage with. Minfo uses an opt-in approach and allows people to retain ownership of their personal data, and there is no possibility of click fraud or artificial incentives to drive engagement.

The app itself is free for consumers. Brands upload their content and create landing page campaigns via a no-code platform, with a combination SaaS and performance-based pricing model based on Pay Per Engagement and Pay Per Action.

“Minfo is designed to do what it says it does, allow people to easily get more information about something which interests them, transparently and consistently,” Roland said. “Becoming the most trusted tech platform is not just a marketing aspiration for us, it’s the operational standard we work to every day. At a time when trust in big tech is at an all-time low, simply doing the right thing already sets a new bar.”

Minfo is structured in the US as a benefits corporation and has made a commitment to direct ten per cent of its revenue to good works, reinforcing its long-term tech for good focus on ethical technology protected by patents secured in 2017. Minfo UK and Minfo Connect India have been established in preparation for expansion.  To learn more, visit www.minfo.com.