Radius Group has grown into a trusted partner for UK businesses. Supporting businesses of all sizes, Radius is geared towards driving cost savings and convenience when it comes to fleet management, offering offer fuel cards, telematics, vehicle leasing, EV charge points, telecoms and more to businesses globally.
SME Today spoke to Sam Eggington, Head of Specialist Sales at Radius. With over a decade of experience in technology sales, Sam is passionate about helping businesses harness technology to solve real challenges. He is driven by making a genuine difference for customers, focusing on solutions that deliver value, simplify operations, and enable growth.
What inspired the company’s creation, and how has it evolved into a leader in IT and telecoms solutions?
Radius Group was founded in 1990 by Bill Holmes, starting out above a hair salon in Holmes Chapel, the village where Harry Styles famously worked in a bakery. Originally focused on fuel cards, the company has grown into one of the UK’s largest private businesses, now operating across multiple divisions including Fuel card, telecoms & IT, telematics, insurance, EV solutions, Expense management and energy
Our telecoms division, Radius Connect Solutions, has played a key role in that journey. We have built a strong reputation for delivering reliable and scalable solutions to over 14,000 UK businesses, supported by a team of more than 250 staff across 10 offices. But our role is evolving.
We are now helping customers shape their IT strategy, strengthen their cybersecurity posture, and prepare for the future of work. This transformation reflects our shift from simply offering telecoms products to becoming a strategic technology partner.
Our customer-first approach is reflected in our five-star Trustpilot rating, with hundreds of reviews praising our responsiveness, technical expertise, and proactive support. It is this combination of innovation, independence, and service that continues to drive our success.
How long has Radius been supporting clients with IT, telecoms, and connectivity services, and what major changes have you seen in the technology landscape during that time?
Radius Connect Solutions has been supporting clients with telecoms and connectivity services since 2018, following a series of strategic acquisitions that brought together several specialist providers. Since then, we have seen a major transformation in how businesses communicate and operate.
The shift from traditional phone systems to cloud-based platforms has enabled more flexible, mobile-first working. At the same time, omnichannel communication has become essential. Businesses now expect to engage with customers and teams seamlessly across voice, video, messaging, and collaboration tools. This has fundamentally changed how organisations think about connectivity and infrastructure.
We have evolved to meet these needs, moving beyond telecoms to support customers with their IT strategy, cybersecurity, and digital transformation. Businesses are looking for integrated solutions that support hybrid working, protect data, and improve customer experience. We are proud to be helping them navigate that change and stay competitive in a fast-moving digital world.
Radius offers a wide range of technology solutions. Can you tell us more about your key services and how they help businesses stay connected, productive, and secure?
At Radius, we help businesses stay connected, productive, and secure through a comprehensive range of technology solutions. Our offering, including business mobile, connectivity, IT and cloud infrastructure, communication, telephony, cybersecurity, and IoT as a service, is designed to work seamlessly together. Later in the interview, I’ll dive deeper into our IoT as a service, which leverages sensors and a reporting portal to give a business real-time insight and improve operational efficiency.
We provide flexible telephony solutions tailored to every customer, from traditional phone system to modern hosted and unified communication. Our business mobile service keeps a team connected wherever it is, backed by expert guidance and a competitive plan.
We’re especially proud of Radius One, our innovative product that allows a customer to switch between mobile networks and share data across them. It delivers greater flexibility, stronger connectivity, and complete control over mobile usage.
With our technology, expertise, and dedicated support, Radius empowers a business to thrive in an increasingly connected and digital world.
What do you enjoy most about working in the fast-moving world of business technology and communications?
What I enjoy most about working in the fast-moving world of business technology and communications is the constant innovation and the opportunity to make a real impact. The pace of change keeps things exciting and drives us to keep learning and adapting.
I am fortunate to lead a talented team of sales specialists who make this possible across unified communications, connectivity, managed IT, and IoT as a service. Together, we help customers harness technology that improves the way they work, making their businesses more connected, efficient, and secure.
Seeing the difference our solutions make for clients and watching my team grow and succeed in such a dynamic industry is what I find most rewarding.
How does Radius define and measure success, both in terms of business performance and the value you deliver to clients?
At Radius, we define success by the strength of the relationships we build and the impact our solutions have on our customers’ businesses. While growth and performance metrics are important, true success for us is measured by how effectively we help our clients stay connected, productive, and secure.
We look at success through two lenses. From a business perspective, we focus on sustainable growth, customer retention, and the continued expansion of our technology portfolio. From a customer perspective, it is about delivering measurable value, helping them improve efficiency, reduce costs, and operate with confidence in a fast-changing digital landscape.
Ultimately, our success is tied to our customers’ success. When they thrive because of the solutions and support we provide, that is when we know we are achieving our goals.
At what point did you feel Radius had established itself as a go-to technology partner for businesses across the UK?
Having not been with Radius for a long time, it is hard for me to pinpoint an exact moment when the company established itself as a go-to technology partner. What I can say is that from my perspective, it is clear that Radius has built a strong reputation for delivering end-to-end solutions across connectivity, unified communications, managed IT, and IoT. Customers clearly value having a partner who can bring all these technologies together in a seamless way.
We are now going on a journey from not just offering IoT multi-network SIMs to providing IoT as a service, which includes the hardware such as sensors and a portal for reporting. Alongside this, our managed IT services allow businesses to securely manage their infrastructure and operations, giving them more flexibility, insight, and control. From what I have seen, Radius’s combination of expertise, support, and innovative solutions is what makes it a trusted partner for businesses across the UK.
What are some of the biggest IT and telecoms challenges facing SMEs today, and how is Radius helping clients navigate them?
SMEs today face challenges like keeping up with fast-changing technology, managing cybersecurity risks, supporting remote teams, and juggling multiple providers. Cost and limited resources can make these even harder to tackle.
Radius helps by acting as a single, trusted technology partner. We simplify operations and improve efficiency across connectivity, business mobile, unified communications, managed IT, and IoT. Our managed IT services keep infrastructure secure and reliable, while our IoT as a service offering, including sensors and reporting portals, gives businesses real-time insights to make smarter decisions. By combining technology, expertise, and support, we help SMEs stay connected, productive, and secure.
Every business has its learning curve. What key lessons has Radius learned on its journey, and how have these shaped your customer-first approach?
Every business has its learning curve, and Radius is no different. One key lesson we’ve learned is the importance of truly understanding our customers’ needs rather than simply offering products. This has shaped our approach to focus on delivering complete, end-to-end solutions that solve real business challenges.
We’ve also learned that technology alone isn’t enough. It’s the combination of expertise, support, and guidance that creates real value. That’s why we approach our prospects as consultants, and even after they become customers, we continue those consultations as their businesses grow or pivot through change.
At Radius, we work closely with our clients across connectivity, business mobile, unified communications, managed IT, and IoT, ensuring they receive solutions that are secure, scalable, and simple to use.
These lessons have reinforced a customer-first mindset at every level of the business. By listening, adapting, and supporting our clients every step of the way, we help them stay connected, productive, and confident in a fast-changing digital world.
For SMEs looking to future-proof their operations, what advice would you give when it comes to choosing the right technology partner?
For anyone looking to future-proof their operations, my advice would be to choose a technology partner who can offer more than just solutions. Look for a partner who understands your business and can support you as your needs evolve.
It is important to work with a provider who can simplify operations and provide reliable, end-to-end support. Equally important is expertise and guidance. A partner who can help you stay secure, keep your teams productive, and adapt to change. Future-proofing is not just about technology, it is about having a partner you can trust to keep your business agile, connected, and ready for whatever comes next.
Technology is constantly evolving. How does Radius stay ahead of innovation to ensure your clients always have the best and most reliable solutions?
Technology is constantly evolving, and at Radius we stay ahead by combining a forward-looking approach with deep expertise. We continuously monitor trends, invest in the latest technologies, and adapt our solutions to ensure our clients always have access to the most reliable and effective tools.
Equally important is having the right people in our business. Our team of experts brings knowledge, experience, and a customer-first mindset to every project, helping clients make the most of new technologies and navigate change with confidence. By combining innovation with the right people, we ensure our clients are always connected, productive, and well-equipped for the future.
What qualities do you believe are essential for leaders in the IT and telecoms industry today?
Leaders in the IT and telecoms industry today need to be adaptable, forward-thinking, and genuinely curious. Technology changes rapidly, so being able to anticipate trends, embrace innovation, and respond quickly is essential.
Equally important is truly caring for people, both your team and your clients. Leaders should ensure individuals do not feel like just a number, but that they are valued and part of a journey. Building trust, guiding teams, and understanding client needs are all key to creating lasting relationships. Collaboration, resilience, and a focus on continuous learning allow leaders to inspire their teams and navigate the fast-paced, ever-evolving landscape of IT and telecoms successfully.
What do you find most rewarding, and most challenging, about running a company that plays such a vital role in keeping businesses connected?
While I do not run the company, I lead a talented team of sales specialists, and what I find most rewarding is seeing the impact we have on our customers’ businesses. Helping clients stay connected, productive, and secure, and knowing that our team’s expertise and dedication make a real difference, is incredibly fulfilling.
The most challenging part is keeping pace with the rapid changes in technology and ensuring we continue to meet evolving customer needs. It requires staying ahead of trends, constantly learning, and making sure our team has the right tools and knowledge to provide the best solutions. Despite the challenges, it is incredibly motivating to work alongside such a skilled team and see the positive impact we have for businesses every day.
Are there any daily practices or company values that you think have been key to Radius’s continued success and reputation for excellence?
Culture is at the heart of Radius’s continued success and reputation for excellence. From my perspective leading a talented sales team, it is clear that the company’s commitment to collaboration, integrity, and putting customers first drives everything we do. We foster an environment where people feel valued, supported, and encouraged to contribute ideas, which creates a strong sense of ownership and pride in the work we deliver.
Daily practices like open communication, regular knowledge-sharing, and a focus on teamwork help ensure that everyone is aligned and working toward the same goals. Equally important is a culture that genuinely cares for people, both employees and clients. By ensuring that individuals feel heard, appreciated, and part of a shared journey, Radius builds trust and loyalty that translate directly into excellent service and long-lasting relationships.
This culture of respect, collaboration, and innovation is what enables the team to consistently deliver high-quality solutions and maintain Radius’s reputation as a trusted technology partner.
Who or what has most influenced Radius’s long-term vision, and what does the future look like for the business as technology continues to evolve?
Radius’s long-term vision has been shaped by a combination of industry insight, customer needs, and the talented people within the business. Leadership has always placed a strong emphasis on understanding the challenges businesses face and creating solutions that are flexible, reliable, and future-proof. Equally important is the expertise and dedication of our teams, who help turn that vision into reality every day.
Looking ahead, the future for Radius is about continuing to innovate while keeping our customers at the centre of everything we do. As technology evolves, Radius will continue to combine innovation, expertise, and a people-focused culture to help clients stay connected, productive, and secure, whatever the future holds.
With technology playing a central role in how modern businesses operate, Radius Group’s mission is clear: to deliver reliable, forward-thinking IT and telecoms solutions that help companies of all sizes stay connected and competitive. As they look to the future, Radius continues to focus on innovation, customer relationships, and creating technology that drives real business success.